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Italian Ermanno Scervino first store in Bucharest
19
Dec '11
In Bucharest Ermanno Scervino inaugurates its first Romanian boutique, set in the elegant gallery of the historic JW Marriot Hotel building, with an event involving the participation of press, VIPs and international clients.

"I am proud to be able to present my collection in this dynamic and fascinating city that in my eyes - with its genuine feel for exclusivity - speaks to the Europe of the future," said the designer Ermanno Scervino.

The new store in Bucharest follows the House's project concept - the search for a sophisticated essentialism- and is the ideal setting for housing the precious couture Ermanno Scervino garments and a premise for bringing out the elements of high handicraft.

Inside the boutique, the women's and men's collections are spotlighted amongst glamorous furnishings. A stone fireplace, seats in tufted pony fur and walnut and armchairs in Mongolian wool made by Tuscan masters call to mind the culture and the land of the House, placing them in a contemporary context.

Modern elements - steel, cement, windows, mirrors - trade off with natural materials - leather, hide, wood, stuccos - in a setting of neutral matt colors, resin floors and walls in hand-applied lime.

Two large display windows, livened by platforms and little niches, house part of the Ermanno Scervino women's and men's collection, together with precious accessories.

Ermanno Scervino


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