Home / Knowledge / News / Fashion / Mercedes-Benz + IFEMA link for the realm of fashion sector
Mercedes-Benz + IFEMA link for the realm of fashion sector
28
Dec '11
MERCEDES-BENZ and Feria de Madrid (IFEMA) have signed a strategic collaboration agreement within the framework of the leading Spanish Fashion Show, an event organised by Madrid's trade fair body twice a year at Feria de Madrid.

This agreement between two leading brands within their respective sectors seeks to promote the international development of the fair, as well as strengthening the German vehicle make's links with the world of fashion and new trends, a strategy it has pursued throughout the rest of the world.

Under this agreement, the German vehicle make will become the Fashion Show's main sponsor, effectively lending its name to the event, in which respect the show will now be known as Mercedes-Benz Fashion Week Madrid, a similar name to the exclusive international fashion circuit that the fair has now become a part of.

As far as the Spanish Fashion Show is concerned, this alliance will enable the event to boost its international development, in which respect it will join the exclusive list of grand fashion shows throughout the world that are currently sponsored by the German make, such as Mercedes Benz Fashion Week New York and Mercedes Benz Fashion Week Berlin.

Thus, the Spanish Fashion Show will acquire a more international and contemporary image, whilst also establishing closer links with the other fashion events that form part of the circuit.

At the same time, this agreement with the Spanish Fashion Show will enable Mercedes Benz Spain to strengthen its position on the Spanish market, based on the ideas of fashion and new trends. Madrid will now form part of the German automaker's international drive to support the world of fashion, based on the company's long-term strategic positioning policy.

For both the Spanish Fashion Show and Mercedes-Benz this is an ideal moment to generate synergies, given that both brands have established a favourable reputation for themselves over many years associated with the concepts of exclusive appeal, elegance and design. Both brands have also consolidated their popularity within their own market niche.

The decision taken by Mercedes-Benz to become the main sponsor of the Fashion Show is based on the satisfactory results that the vehicle make achieved as a sponsor at the last edition of the event,which took place last September.


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Top executives
Textile industry

GST has levelled the playing field to an extent

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search