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Kimaya fashions to launch prêt line
29
Dec '11
Founded in 2002, Kimaya Fashions Pvt Ltd, an Indian luxury apparel brand is expanding its reach and is all set to launch a new label in the affordable luxury space, widely known as the prêt segment.

The new prêt label would be devoted to ensuring affordability of Indian designerwear to an extended consumer base across India. Presently the firm is engaged in finalizing opening of franchise and company managed outlets.

Franklin Templeton Asset Management has extended funds to Kimaya for this new project.

Pradip Hirani, Managing Director of Kimaya, while talking about expansion said they are eyeing to boost their presence across India, particularly in those areas where demand for domestic designerwears is higher than supply. He said that the actual Indian consumer base for this segment does not only exist in metros, but is also present Tier-II cities like Chandigarh, Pune and Ludhiana.

Mr Hirani also revealed that outside India too, they are focusing on regions with a huge Indian population and where Indian fashion is highly in demand. Places like South Africa, London, Japan, Kuwait, New York and Abu Dhabi are on the radar, he added.

The firm has also unveiled beta version of its e-commerce site which will boost its global presence at once. The site makes use of the present day safe techniques and has a user friendly interface, which is expected to bring about a basic change in the buying patterns of fashion enthusiasts.

Kimaya happened to be the first Indian fashion house that sub-classified its offerings through its brands like Kimaya Bride, Kimaya Amoré - a collection for plus sized women, Viva Kimaya - a luxury prêt brand, etc.

Fibre2fashion News Desk - India


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