Home / Knowledge / News / Fashion / Kimaya fashions to launch prêt line
Kimaya fashions to launch prêt line
Dec '11
Founded in 2002, Kimaya Fashions Pvt Ltd, an Indian luxury apparel brand is expanding its reach and is all set to launch a new label in the affordable luxury space, widely known as the prêt segment.

The new prêt label would be devoted to ensuring affordability of Indian designerwear to an extended consumer base across India. Presently the firm is engaged in finalizing opening of franchise and company managed outlets.

Franklin Templeton Asset Management has extended funds to Kimaya for this new project.

Pradip Hirani, Managing Director of Kimaya, while talking about expansion said they are eyeing to boost their presence across India, particularly in those areas where demand for domestic designerwears is higher than supply. He said that the actual Indian consumer base for this segment does not only exist in metros, but is also present Tier-II cities like Chandigarh, Pune and Ludhiana.

Mr Hirani also revealed that outside India too, they are focusing on regions with a huge Indian population and where Indian fashion is highly in demand. Places like South Africa, London, Japan, Kuwait, New York and Abu Dhabi are on the radar, he added.

The firm has also unveiled beta version of its e-commerce site which will boost its global presence at once. The site makes use of the present day safe techniques and has a user friendly interface, which is expected to bring about a basic change in the buying patterns of fashion enthusiasts.

Kimaya happened to be the first Indian fashion house that sub-classified its offerings through its brands like Kimaya Bride, Kimaya Amoré - a collection for plus sized women, Viva Kimaya - a luxury prêt brand, etc.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Cindy McNaull

We have broad range of options in durable fabrics

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search