Bottega Veneta unleashes S/S '12 advertising campaign

05 Jan '12

5 min read

Bottega Veneta is pleased to announce that artist and photographer Jack Pierson has shot the brand's Spring-Summer 2012 advertising campaign. The campaign, which features the women's and men's ready-to-wear collections, was shot in October of 2011, on location in Coconut Grove, Florida. It is the latest in Bottega Veneta's one-of-a-kind creative collaborations featuring the talents of outstanding artists

The Spring-Summer 2012 collection is an exuberant exploration of diverse materials, unusual finishes, and exaggerated prints. The palette is vivid and saturated, filled with purples, blues, greens, and reds.

The silhouette is architecturally rigorous but sensuous, a combination of tailored angles and fluid lines that keep close to the body. Accessories are bold, luxurious, and intricately worked, mixing color, texture, and technique with artful abandon. The unusual balance of technology and artisanal craftsmanship evident in each piece lends the collection a particularly expressive sophistication.

Jack Pierson is a celebrated contemporary artist known for work that ranges across many media, including photography, collage, drawing, painting, and installations. This diversity makes it difficult to categorize Pierson's art, though virtually everything he makes evinces a compelling combination of emotional vulnerability and formal sophistication.

Pierson's photographs often read like a diary, combining elements of nostalgia, loneliness, the romantic ideal, and a search for beauty. The artist, who splits his time between New York and Southern California, has had numerous solo exhibitions and participated in group shows around the world.

His work is included in the collections of the Museum of Contemporary Art in Chicago and the Guggenheim in New York, among other prestigious institutions.

The mix of emotional depth and formal rigor that Pierson brings to his photographs are what led Bottega Veneta Creative Director Tomas Maier to approach him for the Spring-Summer 2012 collection advertising campaign. “I've admired Jack's work for many years, especially his ability to create images that feel at once precise and spontaneous. "

"I was interested to see what he would bring to this collection, which combines meticulous technique with a spirit of freedom and exploration,” he explains. “I'm very happy with the result. Jack's images capture the complexity as well as the joy of the collection.”

Jack Pierson joins a long list of renowned artists who have contributed to the creation of Bottega Veneta's advertising portfolio. Previous collaborations include Mona Kuhn (Cruise 2011), Robert Polidori (Fall 2011), Alex Prager (Spring 2011), Robert Longo (Fall 2010), Nan Goldin (Spring 2010), Steven Meisel (Fall 2009), Larry Sultan (Spring 2009), Todd Eberle (Cruise 2009), Nick Knight (Fall 2008), Sam Taylor-Wood (Spring 2008), Annie Leibovitz (Fall 2007), Tina Barney (Spring 2007), Lord Snowdon (Fall 2006), Stephen Shore (Spring 2006) and Philip-Lorca diCorcia (Fall 2005). Bottega Veneta's Spring-Summer 2012 advertising campaign will debut in the February issues of select magazines globally.

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