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Fashion brand Donna Morgan to launch ecommerce site
09
Jan '12
The celebrity-loved dress brand, Donna Morgan will launch an e-commerce site in January. Created out of customer demand, it will serve as a one-stop shop for Donna Morgan fans and offer all of the latest dress styles and brand news.

"In an effort to expand our reach to women all over the world, we are launching our first e-commerce site. Since today's woman is busier than ever now - traveling for business, taking care of the family, and keeping an active lifestyle - the Donna Morgan e-commerce site will give her an easier way to shop", said CEO Kathleen McFeeters.

Donna-Morgan.com will offer the largest selection of Donna Morgan dresses on the web in a variety of sizes that will be available beginning January 9, 2012. Those who sign-up for the mailing list will be privy to exclusive discounts and be the first notified about upcoming sales.
As the site develops further, the brand will offer on-line sample sales, sizing from petite to plus and include tips from celebrity stylists.

Topics will include "Be Best Dressed For Your Body Type! Tips From Top Celebrity Stylists to Help You Look and Feel Your Best in Donna Morgan" and will be hosted by a different celebrity stylist every two months.

The Spring/Summer 2012 Donna Morgan collection which will be available on the website features rich hues of St. Tropez along with scarf prints and bold graphics that help to create the beach to bar vibe. Silhouettes like shirt-dresses, kaftans, and maxis that include key details such as halter necklines, the cold shoulder, color-blocking, and hanky hems are just what the season ordered. Be sure to check out donna-morgan.com to see the full collection.

About Donna Morgan, LLC:
Donna Morgan is a women's dress label based in New York's Fashion District. The company's heritage is steeped in producing fashionable dresses at affordable price points. The collections are available at fine department and specialty stores worldwide.

Donna Morgan


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