Jason Wu for Target collection – a styling look

13 Jan '12

2 min read

Target Corporation is partnering with celebrated womenswear and accessories designer Jason Wu to introduce an affordable, limited-edition collection of women's apparel, handbags and scarves.

“By working with Target I was able to create an accessible collection that reflects my sophisticated design aesthetic” said Jason Wu. “As with my main collection, special attention has been considered into every detail and I can't wait to see girls wearing and enjoying the collection.”

For his collection for Target, Wu took inspiration from the idea of an American girl in Paris, while staying true to his signature juxtaposition of modern sensibility and timeless style. Jason Wu for Target will be available Feb. 5 through March 6, 2012 or until supplies last at most Target stores.

“Jason is one of the fashion industry's most talented designers and his work has already had a global impact,” said Trish Adams, senior vice president of apparel and accessories, Target. “Jason's collection for Target offers our guests a beautiful assortment of sophisticated apparel and stylish accessories that embody his signature aesthetic.

There are 53 pieces in the Jason Wu for Target collection including versatile apparel and accessories that easily transition from day to evening such as A-line silhouette dresses, tie-waist shifts and high-waisted skirts accented with Wu's signature detailing. The collection's Parisian inspiration is found in Wu's exclusive muse for Target, Milu, a mischievous, illustrated black cat that will be found on a t-shirt, tote bag and silk scarf, as well as in the collection's marketing campaign.

The Jason Wu for Target collection is a standalone, limited-edition designer collection for Target.

Minneapolis-based Target Corporation serves guests at 1,767 stores across the United States and at Target.com. The company will open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products.

Since debuting his first Ready-to-Wear Collection for Fall 2006, New York based designer Jason Wu has become recognized for his unique and distinctive aesthetic, merging American sportswear with old world sophistication. Born in Taiwan and raised in Vancouver and the U.S., Wu realized his love for fashion at a young age, and began sketching clothes at the age of nine.

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