Home / Knowledge / News / Fashion / Stephan Boya's new fashion ad featuring Corinna Drengk
Stephan Boya's new fashion ad featuring Corinna Drengk
10
Feb '12
Luxury cashmere label Stephan Boya released their latest fashion video featuring Model Management's Corinna Drengk in a sexy and chic video that takes an abrupt turn at the end. It's directed by fashion photographer / creative director Per Zennström.

Embracing the use of social media and exploring digital story telling is a challenge for most businesses but for relatively new-kid-on-the-block luxury label Stephan Boya this approach seems a natural fit and intimately lines up with the labels fashion DNA.

Experimenting with different channels to engage with and bring our customers closer to the label is a Learn-as-You-Go exercise that might not be a natural fit to other labels, especially not luxury oriented ones.

Celebrating a decidedly modern, empowered and urban woman of all ages the label turned to long time collaborator photographer Per Zennstrom to direct not just the video and the still campaign but also oversee the marketing aspects of this summer campaign.

“It was a challenge to evoke a sunny Mediterrean island in the middle of a raging snowstorm but thanks to a great team I'm very happy with the result” says the director.

Shot at Studio Aplanat in Hamburg the video is taking us for a short but suspenseful ride into a neo-film-noir heroine who suddenly finds the tables have turned on her as she finds herself alone in a hot summer night.

Stephan Boya


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search