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Luxury flash sale site LuxeYard grosses 600,000 members
19 Apr '12
2 min read
LuxeYard Inc, the fast-growing luxury flash sale site, today announced surpassing the 600,000 member threshold in less than three months since its public launch on January 24, 2012.
Combined with the recent strategic alliance established with buyinvite, one of Australia's premier members-only private sale sites, LuxeYard sales events are now accessible to a collective audience of more than 2.1 million consumers in the U.S. and around the Pacific rim.
"Our marketing team has taken a diversified approach toward gaining exposure and building our member base, combining traditional search, targeted ads, editorial exposure, social media outreach and other viral strategies that are only beginning to gain traction," said Josh Thompson, CMO of LuxeYard.
"Clearly our strategy of listening to our members is being validated daily by our rapid growth. We will continue to take requests and bring unique products that resonate with our audience."
Other recent LuxeYard accomplishments include:
• Showcasing products from notable apparel and fashion accessory names such as: Frankie B Jeans, Maggie Ward and Velvet by Spencer and Graham on the new LuxeYard Style site
• Adding new Trendsetters such as Giuliana Rancic, an award-winning entertainment journalist, style and beauty expert and reality show star, with over 2.6 million Twitter followers
About LuxeYard:
LuxeYard is a members-only flash sale site for luxury home furnishings, decor and fashion that offers access to unique products sourced by a seasoned team of buyers at a fraction of retail prices.
LuxeYard is the pioneer of Concierge Buying, which gives members the power to determine what items will be sold on the site, and Group Buy which allows them to lower the price by sharing sale items with friends.
Along with its veteran retail, ecommerce and digital marketing management team, LuxeYard partners with celebrity Trendsetters and design and fashion industry insiders to deliver a curated buying experience from a unique point of view to its members.
Combined with the recent strategic alliance established with buyinvite, one of Australia's premier members-only private sale sites, LuxeYard sales events are now accessible to a collective audience of more than 2.1 million consumers in the U.S. and around the Pacific rim.
"Our marketing team has taken a diversified approach toward gaining exposure and building our member base, combining traditional search, targeted ads, editorial exposure, social media outreach and other viral strategies that are only beginning to gain traction," said Josh Thompson, CMO of LuxeYard.
"Clearly our strategy of listening to our members is being validated daily by our rapid growth. We will continue to take requests and bring unique products that resonate with our audience."
Other recent LuxeYard accomplishments include:
• Showcasing products from notable apparel and fashion accessory names such as: Frankie B Jeans, Maggie Ward and Velvet by Spencer and Graham on the new LuxeYard Style site
• Adding new Trendsetters such as Giuliana Rancic, an award-winning entertainment journalist, style and beauty expert and reality show star, with over 2.6 million Twitter followers
About LuxeYard:
LuxeYard is a members-only flash sale site for luxury home furnishings, decor and fashion that offers access to unique products sourced by a seasoned team of buyers at a fraction of retail prices.
LuxeYard is the pioneer of Concierge Buying, which gives members the power to determine what items will be sold on the site, and Group Buy which allows them to lower the price by sharing sale items with friends.
Along with its veteran retail, ecommerce and digital marketing management team, LuxeYard partners with celebrity Trendsetters and design and fashion industry insiders to deliver a curated buying experience from a unique point of view to its members.
LuxeYard
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