Home / Knowledge / News / Fashion / Fashion Ambassador initiative for Sydney & New South Wales
Fashion Ambassador initiative for Sydney & New South Wales
30
Apr '12
NSW Deputy Premier and Minister for Trade and Investment Andrew Stoner joined some of Australia's most glamorous fashion industry identities to announce an exciting new Fashion Ambassador initiative for Mercedes-Benz Fashion Week Australia 2012, which runs from 30 April to 4 May.

“I'm very pleased to announce that we have hand-picked five local fashion icons to act as Fashion Ambassadors for Sydney and New South Wales during Mercedes-Benz Fashion Week Australia,” Mr Stoner said.

“Our Fashion Ambassadors are local fashion designers Camilla Franks, Camilla Freeman-Topper, Dion Lee and Rachel Gilbert, and shoe designer Terry Biviano.

“These designers are all well-known throughout Australia and the world for their signature designs – Camilla Franks for her colourful graphic prints, Camilla Freeman-Topper for modern silhouettes with her brother Marc, Dion Lee for his structured tailoring, Rachel Gilbert for her luxury embellishments, and Terry Biviano for her highly coveted shoe designs.

“I am also pleased to announce the NSW Government, through Destination NSW, has secured some of the world's most influential fashion media to attend Mercedes-Benz Fashion Week Australia.

“Our international media guests include Rumi Neely from Los Angeles, Natalie Joos from New York, Bryan Boy from Manila, and Candice Lake and Kirsty Hathaway from London.

“This week our Fashion Ambassadors will provide our guests with a personal tour of Sydney. They will help tell the Sydney fashion story and position this city as a global fashion and design hub.

“The Fashion Ambassadors will introduce them to their favourite places to shop, eat, drink and play, as well as give them a sneak peek inside their studios.

“With hot spots like Icebergs at Bondi Beach, The Winery on Crown Street and Australian designer precinct The Intersection in Paddington on the itinerary, Sydney is sure to shine as the place to be for world-class fashion, entertainment and lifestyle.”

The NSW Government, through Destination NSW, is a major supporter of Mercedes-Benz Fashion Week Australia, which is a major highlight on the NSW Events Calendar.

“Fashion is an important industry for NSW, employing some 66,000 people across design, manufacturing, wholesaling and retailing, and generating income of around $7.4 billion each year,” Mr Stoner said.

“Thirty-seven per cent of Australia's creative industries are based in NSW with around 150,000 people in NSW directly employed in this sector, whether in film, music, design or fashion.”

Peter Levy, Senior Vice President & Managing Director of IMG Fashion Worldwide, said, "Mercedes-Benz Fashion Week Australia is excited to partner with Destination NSW to bring such an incredible line up of international guests and to present to them a world-class program of designer shows and unique Sydney experiences to showcase true Sydney style, both on and off the catwalk."


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Pantone

Textiles | On 25th Jun 2018

Pantone unveils polyester standards

Pantone, provider of professional colour standards for the design...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search