Interviews
ITV Studios to unveil Thunderbirds themed Brains line
04 May '12
2 min read
Drawing inspiration from the scientific genius Brains of the Classic Thunderbirds series, ITV Studios Global Entertainment is launching a new menswear range - the 'Brains Collection', and has licensed Ireland clothing brand Rude for the same.
The new collection would comprise of sweatshirts, knitwear, T-shirts, laptop cases, baseball tops and iphone covers, exemplified with graphic prints.
The range being promoted with slogan 'I've Got Brains' would be made available for online sale from September. Besides, a capsule collection would also be exclusively sold at Hub, a chain of fashion boutiques in North and East London.
A Brains home textiles range comprising of cushion covers and other products would be launched in Spring/Summer 2013.
The character Brains was chosen as the source of inspiration for the new collection due to his sharp, elegant, original and chivalrous demeanour.
During his first appearance on Thunderbirds, Brains was considered a man of future, but he well matches today's trend.
Delighted over getting a chance of developing a fashion range around such an iconic character, Rude intends to introduce the Brains imagery across its many new segments and outlets.
ITV believes, the exclusive and cool look makes Brains a perfect choice for the brand and Rude has totally grasped the spirit of the iconic character in its witty and appealing style-guide and apparel.
The collection mainly targeting fashion-conscious men in age group of 25-35 years is expected to become highly popular amongst consumers and licensees who want to show that they too have Brains.
The new collection would comprise of sweatshirts, knitwear, T-shirts, laptop cases, baseball tops and iphone covers, exemplified with graphic prints.
The range being promoted with slogan 'I've Got Brains' would be made available for online sale from September. Besides, a capsule collection would also be exclusively sold at Hub, a chain of fashion boutiques in North and East London.
A Brains home textiles range comprising of cushion covers and other products would be launched in Spring/Summer 2013.
The character Brains was chosen as the source of inspiration for the new collection due to his sharp, elegant, original and chivalrous demeanour.
During his first appearance on Thunderbirds, Brains was considered a man of future, but he well matches today's trend.
Delighted over getting a chance of developing a fashion range around such an iconic character, Rude intends to introduce the Brains imagery across its many new segments and outlets.
ITV believes, the exclusive and cool look makes Brains a perfect choice for the brand and Rude has totally grasped the spirit of the iconic character in its witty and appealing style-guide and apparel.
The collection mainly targeting fashion-conscious men in age group of 25-35 years is expected to become highly popular amongst consumers and licensees who want to show that they too have Brains.
Fibre2fashion News Desk - India
Popular News
Leave your Comments
Editor’s Pick
Therese Premler-Andersson
Textile Machinery Association of Sweden (TMAS)
Salesh Grover
OSL Luxury Collections Pvt. Ltd.
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
