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Pakistan fashion designer unveils affordable apparel line
May '12
Well-known Pakistani fashion designer Ayesha Khurram has launched a new pocket-friendly clothing line at L'Atelier, one of Islamabad's most popular multi-brand outlets.

Ayesha, who became popular owing to her old man motifs and Marilyn Monroe faces, has entered into mainstream retailing by unveiling the new range that has apparels priced at reasonable Pk Rs. 3,000 or less.

The designer's choice of vibrant colours and her characteristically unique designs have made her hugely popular with young college girls.

The young girls often complained that they could not afford to buy outfits designed by her and so she has launched the new range that everyone can afford, said Ayesha.

The new collection would be perfect for working women who would like to look good and stand out in the working place, according to the designer.

The new inexpensive fashion garment range uses bright and bold colours like orange, pink and royal blue. Simple and minimal designs grace the ready-to-wear outfits that would be available at Ayesha Khurram flagship outlets in Lahore and Faisalabad.

Fibre2fashion News Desk - India

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