Home / Knowledge / News / Fashion / Giorgio Armani unveils Italy Olympic team outfits
Giorgio Armani unveils Italy Olympic team outfits
11
May '12
Giorgio Armani, the seventy-seven year old doyen of Italian fashion, has unveiled the outfits that are to be worn by the country's team at the forthcoming London Olympics, scheduled to begin on July 27.

The ace fashion designer has created the suits under the Emporio Armani EA7 sports label. These would be worn by the 280-member Italian Olympic contingent at the opening ceremony as well as other formal occasions.

The new designs were displayed by 15 members of the Italian Olympic team including five-time medalist fencer Valentina Vezzali.

For the Olympic sports suits, Armani has avoided excessive use of the white, red and green – the colours of the Italian flag. However, he has incorporated a patriotic gesture by embroidering in gold the first lines of Italy's national anthem at two places – on the back of the collars of polo shirts and on the inside lining of the uniform jackets.

The designer has chosen a shade of blue that is much darker than the usual azure or sky blue associated with Italian national sports teams.

The 50-piece collection of dark blue and white clothing will be given to all athletes participating in 2012 summer Olympics.

It is a beautiful idea to combine fashion with sports, said Armani during the launch of the new collection.

The fashion guru is the third designer to officially unveil clothing designs for Olympic team. American fashion designer Ralph Lauren was the first to officially launch Olympic uniform kit for Team USA, followed by British designer Stella McCartney unveiling the uniform designs for UK Olympic team.

Every set of Armani kit will consist of asymmetrically-zipped official tracksuit, Bermuda shorts and a selection of shirts, T-shirts, shoes and trousers.

Armed with Armani creations, Italy's Olympic Committee hopes to bag the title for the best-dressed contingent at the London 2012 Olympic Games.

Fibre2fashion News Desk - India


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search