Home / Knowledge / News / Fashion / Jimmy Choo's Stylemakers for street styles project
Jimmy Choo's Stylemakers for street styles project
15
May '12
Jimmy Choo announces the launch of 'Choo 24:7 Stylemakers', an interactive microsite at www.choo247.com and accessible via www.jimmychoo.com that brings to life the personality of Choo 24:7, the brand's 'perfect shoe wardrobe' of iconic Jimmy Choo styles.

Mirroring the creative concept for the brand's advertising campaign, the site celebrates street style photographic reportage with an image gallery showcasing fans wearing Jimmy Choo across time zones, day to evening, 24:7.

The site invites fans and photographers to participate by submitting their own street style images illustrating their personal style. A selection of the best images are uploaded onto the site and shared with fans internationally, reflecting the global personality of Jimmy Choo.

The site responds to the growing interest in street style photography and the social aspect of sharing fashion and style imagery. Users will be able to create their own Stylemaker photo galleries on the microsite and post images direct from Facebook or from personal digital photo albums. Stylemaker photo galleries on the Choo247.com microsite may then be shared via social media. Photos tagged on Instagram with #choo247 will also feed to the site.

To launch the program, Jimmy Choo has collaborated with renowned street style photographer, Eddie Newton, best known for his fashion blog www.mrnewton.net. Newton has photographed headline Stylemakers exclusively for the choo247.com site – his subjects for Jimmy Choo are frequent personalities of street style photography – Caroline Issa in London and Jessica Joffe in New York.

New headline Stylemakers will be added each season in different cities around the globe throughout 2012/13. Next stop: Milan, Antwerp, Paris, Los Angeles and Tokyo.

The site also features curated content with archive images of celebrities, ad campaigns and Jimmy Choo events. The gallery of pictures may be filtered by time of day and city.

Jimmy Choo encompasses a complete luxury lifestyle brand. Women's shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men's shoes.

Jimmy Choo


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

Maharashtra’s new textile policy to privatise cooperatives

Textiles | On 20th Feb 2018

Maharashtra’s new textile policy to privatise cooperatives

The state government in India’s western state of Maharashtra, under...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Top executives
Textile industry, India

The event should be organised every year

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search