Home / Knowledge / News / Fashion / Designer Deepika Govind creates 'Denim Green' collection
Designer Deepika Govind creates 'Denim Green' collection
07
Jun '12
A strong believer of organic and natural fibers, Deepika Govind presents yet another first - 'Denim Green', an Organic Denim Collection for men and women.

Denim Green is a step forward in her continuing mission to uphold the values of eco fibre and hand-woven textiles. Denim Green comprises a limited edition hand-woven denim collection in organic cotton, hand-woven using original craftsmanship and looms that date back centuries; as well as a selection of denims created from semi-automised power looms.

This first organic denim collection from Deepika Govind, offers short dresses, handcrafted jeans for men and women, simple structured tops and a selection of bags.

Along with a deep respect for the earth, the human touch and meditative thought of the weaver is a sacred area for her and every finished garment from the Denim Green Collection is a celebration of the power of the human hand and supreme craftsmanship.

Modern technology could never recreate the authentic vintage look and feel of this denim. The idea germinated from a seed of thought that the jeans we live in day in and day out could, with a little research and effort, also be chemical free; these can be woven in the villages deep in the interiors of our country.

"I believe that the future is about making luxury pieces that last. So I have created a collection based on a wardrobe full of iconic pieces, with new fits, which are simple and kept true to the canvas - Denim Green," says Deepika Govind.

The organic denim goes through the wet process in a plain rinse wash with a simple enzyme, which is not harmful to the environment besides consuming minimum water. In the dry process, scraping, whiskering, grinding, creating a distress look, notching and tacking are some of the techniques carried out.

Additionally, Deepika uses a dying process that is 100% natural: natural organic indigo is extracted directly from the indigo plant and then the cotton is dyed by hand in a process that is chemical free and little uses of electricity. The fabric is then sun dried, giving the denim an amazing array of blues. Not to mention her favourite white denim in organic cotton, which is bleach-free.

The hand-stitched labels are of pure gold zari, dyed in the exotic Tyrian Purple. Tyrian purple, also known as royal purple, is extracted from sea snails, which was possibly first produced by the ancient Phoenicians. This dye was greatly prized in antiquity because it did not fade but become more intense with weathering and sunlight.

Denim Green collection is currently available in Deepika Govind stores in Bangalore and Delh; with the tyrian purple threadwork on the label, with the use of a pure silver button; with gold buttons.

Deepika Govind


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

HKL Magu welcomes Amitabh Kant, CEO, NITI Aayog; Courtesy: AEPC

Apparel/Garments | On 23rd Feb 2018

AEPC completes 40 years of operation

The Apparel Export Promotion Council (AEPC) has successfully...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search