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Designer Deepika Govind creates 'Denim Green' collection
Jun '12
A strong believer of organic and natural fibers, Deepika Govind presents yet another first - 'Denim Green', an Organic Denim Collection for men and women.

Denim Green is a step forward in her continuing mission to uphold the values of eco fibre and hand-woven textiles. Denim Green comprises a limited edition hand-woven denim collection in organic cotton, hand-woven using original craftsmanship and looms that date back centuries; as well as a selection of denims created from semi-automised power looms.

This first organic denim collection from Deepika Govind, offers short dresses, handcrafted jeans for men and women, simple structured tops and a selection of bags.

Along with a deep respect for the earth, the human touch and meditative thought of the weaver is a sacred area for her and every finished garment from the Denim Green Collection is a celebration of the power of the human hand and supreme craftsmanship.

Modern technology could never recreate the authentic vintage look and feel of this denim. The idea germinated from a seed of thought that the jeans we live in day in and day out could, with a little research and effort, also be chemical free; these can be woven in the villages deep in the interiors of our country.

"I believe that the future is about making luxury pieces that last. So I have created a collection based on a wardrobe full of iconic pieces, with new fits, which are simple and kept true to the canvas - Denim Green," says Deepika Govind.

The organic denim goes through the wet process in a plain rinse wash with a simple enzyme, which is not harmful to the environment besides consuming minimum water. In the dry process, scraping, whiskering, grinding, creating a distress look, notching and tacking are some of the techniques carried out.

Additionally, Deepika uses a dying process that is 100% natural: natural organic indigo is extracted directly from the indigo plant and then the cotton is dyed by hand in a process that is chemical free and little uses of electricity. The fabric is then sun dried, giving the denim an amazing array of blues. Not to mention her favourite white denim in organic cotton, which is bleach-free.

The hand-stitched labels are of pure gold zari, dyed in the exotic Tyrian Purple. Tyrian purple, also known as royal purple, is extracted from sea snails, which was possibly first produced by the ancient Phoenicians. This dye was greatly prized in antiquity because it did not fade but become more intense with weathering and sunlight.

Denim Green collection is currently available in Deepika Govind stores in Bangalore and Delh; with the tyrian purple threadwork on the label, with the use of a pure silver button; with gold buttons.

Deepika Govind

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