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Ethical Fashion Show Berlin gaining ground
12
Jun '12

The 2nd Ethical Fashion Show Berlin opens its doors in just a few weeks against the background of an increasingly dynamic market for ethical apprel. From 4 to 6 July 2012, international street-wear and casualwear labels will present their collections for spring / summer 2013 to an audience of trade visitors. Held in Berlin’s ‘ewerk’ event centre, the fair combines urban lifestyle and a keen sense for cool and tasteful design with high ecological and ethical standards.

Coupled with an extensive complementary programme, the fair also offers insights into a variety of subjects related to green fashions – free of charge and open not only to trade visitors but also to members of the public interested in green fashions.

“We are delighted that the fair has developed so well following its highly successful debut in January – we are fully booked up”, says Olaf Schmidt, Vice President Textiles & Textile Technologies of the organisers, Messe Frankfurt. “The fact that we have now filled two exhibition halls reflects not only the growth and increasing internationality of the Ethical Fashion Show Berlin but also that of the entire green fashion sector.” For the coming event, Messe Frankfurt has signed up over 50 innovative exhibitors who will give an exciting overview of the sustainable street and casual wear sector.

Almost 50 percent of exhibitors at the 2nd Ethical Fashion Show Berlin come from outside Germany – an increase of 30 percent compared to the première in January. The exhibitors who took part in the first show include labels such as Studio Jux, Komodo, room to roam, HempAge and Milch. New this time round are several international labels, such as L’Herbe Rouge, Les Deux Filles en Fil (both France), Bibico, Po-Zu (both Great Britain), Prancing Leopard (USA) and Grand Step Shoes and Sey Jeans (both Germany), and they will use the green fashion show as a platform to present their collection to buyers and other specialists from the trade.

With these labels, the Ethical Fashion Show Berlin will once again present the extensive range of ecological and sustainable street and casual wear offered by the international fashion market, and provide insights into the various exciting ‘green’ philosophies of the individual labels. Certified bio-materials, socially-acceptable production or recycled materials are the prerequisite for participation in the Ethical Fashion Show Berlin.

Held concurrently with the Ethical Fashion Show Berlin, the GREENshowroom at Hotel Adlon Kempinski presents sustainable high-end fashions and accessory labels. Together, the two Messe Frankfurt events cover a broad swath within the fields of ecological and fair fashion, and strengthen Berlin as the centre for eco-fashion on the German fashion landscape.


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