Home / Knowledge / News / Fashion / 'Fashion is GREAT' promotes UK's menswear fashion
'Fashion is GREAT' promotes UK's menswear fashion
16
Jun '12
David Gandy and Alexa Chung took part in a photo shoot to celebrate the start of the UK's first dedicated menswear showcase London Collections: Men. They were joined by a group of apprentice tailors from Savile Row at an exclusive open house event on the iconic street.

The GREAT campaign aims to promote the UK as the preeminent place in which to visit, study, and invest.

The GREAT campaign also released three new films celebrating fashion and design with contributions from Christopher Bailey and GREAT ambassadors Victoria Beckham and Sir Paul Smith. 

“Men’s fashion is a fantastic British success story - from the established houses of Saville Row such as Richard James, to new and emerging talents like James Long. This first-ever London Men’s Fashion Week will help to showcase the industry throughout London’s Olympic year and will show why Britain is such a fantastic place to visit study and do business.” - Jeremy Hunt, Secretary of State for Culture, Olympic, Media and Sport

Caroline Rush, CEO British Fashion Council, added

"London Collections: Men provides the perfect backdrop for 'Fashion is GREAT' highlighting the incredible breath of creative talent that we have here in the UK. It is such an exciting time to be in London and we are thrilled to be playing our part."

The inaugural London Collections: Men’s Schedule brings together an exciting array of London’s brightest menswear stars, British heritage brands and international names who will show across the three day celebration of men’s fashion.

Iconic British brands including Dunhill, Hackett and Margaret Howell will host catwalks shows and presentations alongside a selection of heritage brands and tailors from London’s esteemed Savile Row.

British Fashion Council (BFC)


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search