The 22-piece apparel group will premiere with chic caftans, ponchos, flowing wide-leg pants, rompers, maxi skirts, and dresses fitting the resort wear mentality of easy-breezy style and versatility, with a heavy focus on pieces that can easily translate from day to night. The Collection by L*SPACE will hit store floors October 2012 just in time for the resort season, but will debut in an exclusive runway show during Mercedes-Benz Fashion Week, Miami and at the Miami Swim Show in July.
With the tremendous growth and success of the L*SPACE swimwear line, and the demand for resort wear that can be worn in more ways than one, it seems only fitting that L*SPACE launch an apparel collection catering to fashion aficionados that look for style on and off the beach.
Founder and Creative Director, Monica Wise, who single handedly has designed the swimwear line for over a decade explains her reasoning behind the expansion. “Gone are the days of a sheer cover up that can only be worn one way. Women want versatility and functionality when spending money on resort wear and expanding into resort wear that is multifunctional seemed like a natural extension of the L*SPACE brand.”
With a palette of sophisticated neutrals and subtle pops of color, beadwork, embroidery, and L*SPACE’s signature fringe detail, The Collection by L*SPACE will aim to target the woman with a spirited personality. Newly hired apparel designer Oanh Doan blends her background from the main stream fashion world of Free People, and designing for a southern California lifestyle brand to create the new collection
“I took the L*SPACE girl and shook her up a bit. A little change is good.” Explains Doan. “My inspiration for The Collection by L*SPACE was the girl on vacation to the beaches of Spain. Her nickname there was ‘Gypsy Rose’ and The Collection was based off of what she would bring home and what she found on the beaches there.”
Doan is adamant about The Collection by L*SPACE maintaining a comfortable yet alluring aesthetic. “I want women to know that when they shop The Collection by L*SPACE, they will always look effortlessly chic as every style is specifically designed to wear alone, without the need for additional layering or accessories.”
L*SPACE will unveil The Collection by L*SPACE to buyers at the Miami Swim Show and on the runway during Mercedes-Benz Fashion Week, Miami, and will target specialty retailers around the world.
Mercedes-Benz Fashion Week
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