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Who is On Next? Uomo winners announced
20
Jun '12
Who is On Next? Uomo, the competition open to new talents in men’s fashion – either Italian or based in Italy - produced and organized by Pitti Immagine in cooperation with Altaroma and L’Uomo Vogue, has announced the winner of the 2012 edition: Er?k Bjerkesjö. The winner will receive a prize of 5,000 Euros and the opportunity to stage a special event at the forthcoming winter edition of Pitti Uomo (Pitti Uomo 83, 8-11 January 2013).

Andrea Cammarosano also received an honorable mention.

Imran Amed (Business of Fashion), Beppe Angiolini (Italian Chamber of Buyers), Romain Brau (Ra Antwerp), Antonio Cristaudo (Pitti Immagine), Totò De Matteis (Kiton), Giuseppe Di Piazza (Corriere della Sera), Simonetta Gianfelici (Altaroma), Riccardo Grassi (Riccardo Grassi Showroom), Sara Maino (Vogue.it), Jason Park (Shinsegae), Remo Ruffini (Moncler) and Donata Sartorio (Condenast), the members of the international judging panel, which was chaired by Franca Sozzani and Raffaello Napoleone, expressed unanimous satisfaction with the high quality of the entries and research that went into the finalists’ collections.

The other finalists were: Francesco Alosi and Lucio Vanotti for prêt-à-porter; and Move Officine del Cappello and YOUfootwear for accessories

The Who is On Next? Pitti Uomo Award goes to Er?k Bjerkesjö

A great talent presenting a complete and original proposal, a mature project based on careful research into materials and shapes. 

A personal and professional story that began in Sweden and grew up amidst the great craft traditions of Italy and Tuscany.  Particularly worth mentioning is the high quality of the manufacturing and the sophisticated styles – perfectly suited to current market demands – as well as the ability to build an entire wardrobe around the elegant classical design of an accessory, a shoe, with meticulous attention paid to every aspect and detailed working processes, such as the items treated with shoe polish to offer an unquestionably contemporary effect.

Who is On Next? Pitti Uomo, Honorable Mention for Andrea Cammarosano

The jury decided that Andrea Cammarosano deserved an honorable mention for the creative content of his young, uninhibited project, and the special creativity of his products characterized by an original use and combination of colors and fine fabrics. 

The designer reworked the basic elements of a man’s wardrobe using stylistic and innovative effects that remembered their classical roots. A collection with an international image that stands out for its broad inspiration, the result of the designer’s professional background.

Plus The Yoox.Com Award To …..Andrea Cammarosano

“We’ve been selling men’s wear successfully for the past twelve years on yoox.com, but it still gives me a buzz to add a new talent to our line-up” – says Federico Marchetti, Founder and CEO YOOX Group – “Aside from many well-deserved congratulations on this award, I’m confident the Internet will boost Andrea Cammarosano’s existing talent, and ensure him will be going strong in years to come too”.


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