Home / Knowledge / News / Fashion / Pitti Bimbo fashion fair received over 10000 visitors
Pitti Bimbo fashion fair received over 10000 visitors
Jul '12
The 75th edition of Pitti Bimbo ended at the Fortezza da Basso amidst a climate of great dynamism, creativity and positivity.  The final figures for this edition show an increase of around 3% in foreign attendance, amounting to approximately 2,700 buyers (the increase was even higher in terms of sales outlets, +4% compared to a year ago). 

Driving demand were the excellent performances from Russia, which is now the country most represented at Pitti Bimbo (+25%, 326 buyers) and Turkey (+43%), as well as the good performances from France (+5%), United States (+10%), Japan (18%), China (+38%), South Korea (+60%, sales outlets), Hong Kong (with double the number of buyers) and the main countries of South East Asia, including Central Asia (Azerbaijan, Kazakhstan), the United Arab Emirates (+44%), the Middle East (Saudi Arabia, Lebanon, Egypt), and Northern Europe. 

The figures for Brazil and South Africa were also very good. With regard to the Italian buyers – which included all the most important names and boutiques – the numbers repeated the trend already seen at Pitti Uomo, with a decrease of around 18% and a total of 3,500 visitors.

The total number of buyers was approximately 6,200, and the fair received over 10,000 visitors.

“You could feel a high level of energy among the stands”, says Raffaello Napoleone, CEO of Pitti Immagine, “in the new collections, the events and the catwalk presentations.  The exhibitors expressed their great satisfaction and told us that the quality level of the attendance was very high with lots of buyers from new markets. 

There were no surprises with regard to the Italians: children’s fashion retailing has changed dramatically in recent years, the number of independent retailers has dropped, the sales outlets have evolved – covering larger areas and presenting more structured proposals – and in the current Italian economic situation these trends have obviously been accelerated. 

This edition of Pitti Bimbo was also affected by the drop in attendance from southern Italy and Emilia: in the case of Emilia this was clearly attributable to the recent earthquake which did not, however, affect the presence of exhibitors from the region, starting with some of the top Italian children’s fashion manufacturers. 

With regard to Southern Italy, it should be remembered that the slowdown of the Italian economy is very strongly felt in areas that are particularly dependent on internal consumption”.

“The foreign attendance figures were very significant and amounted to 45% of the total number of attendees”, concludes Raffaello Napoleone.  “The growth registered was even more sustained if we look at the number of sales outlets (+4% compared to June 2011), despite the expected reductions from countries that traditionally send lots of buyers (such as Spain, Greece and Holland), and the confirmation of the figures for stronger countries like Germany and the United Kingdom. 

Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Anshul Sood

‘Indian footwear market is nascent and largely a trend follower’

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search