Home / Knowledge / News / Fashion / Young Hollywood to help celebrate Fashion's Night Out
Young Hollywood to help celebrate Fashion's Night Out
Jul '12
Beverly Center will host its third annual Fashion's Night Out celebration on Thursday, September 6th.  The night's events will feature a video announcement from Los Angeles Mayor Antonio Villaraigosa, celebrity appearances, and two large-scale fashion shows. Punctuating the worldwide attention to fashion, Beverly Center turns to Young Hollywood to help tell this year's story.

Kendall Jenner has been selected for the annual campaign and will soon be seen all over Los Angeles cityscapes, in magazines, on numerous social media platforms and at the Center itself in a whimsical ad campaign that is sophisticated, fun and flirty.  The Wilhelmina model is the daughter of Bruce and Kris Jenner and sister to Kim, Khloe, and Kourtney Kardashian. 

With her younger sister, Kylie, the pair has an OPI nail polish line, as well as, their own book and jewelry line in the works.  Kendall also regularly appears on the E! Network's super hit television show, "Keeping Up With The Kardashians."

Beverly Center tapped the talents of world-renowned photography team Brakhax2 (Moshe+ Eddie Brakha) to capture Kendall emerging from an oversized shoebox. 

The Brakhax2 studio has been captivating the photographic and television worlds with cutting edge classic photography and film for over three decades and for notable campaigns for brands such as, Skyy Vodka, Midori, Martini & Rossi, and the EA SIMS video games; musical artists, Devo, Christina Aguilera and Katy Perry; and actors Charlize Theron, George Clooney and Samuel L. Jackson. 

In the ads Kendall wears a couture gown as styled by George Blodwell. Hair is courtesy of Candice Birns of Rex Agency with makeup by Genlux magazine beauty editor Camille Clark. Stephen Kamifuji provided the brilliant concept and art direction.

Beverly Center's Director of Marketing and Sponsorship, Susan Vance says, "Each year we raise the bar to support Fashion's Night Out, this unique and artistic campaign reflects our diverse offering of luxury brands which mirrors the vibrant youthful direction of the Beverly Center customer."

It is anticipated that more than 30,000 guests will attend Beverly Center's festivities on 9/6 that includes Red Carpet arrivals beginning at 5:00 p.m., an Opening Ceremony at 6:30 p.m., fashion shows at 7:00 p.m. and 9:00 p.m. and myriad of unique store activations throughout the evening.

Beverly Center

Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Cindy McNaull

We have broad range of options in durable fabrics

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search