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Pure London to bring together ethical fashion designers
13
Aug '12
This August Pure London will bring together some of the most talented designers in ethical fashion. Cutting-edge labels for S/S13 include Leju, Nomads Clothing, People Tree, Nancy Dee, Lowie, Arthurio Lino, Holster Australia, Milans, Bibico, Komodo, MAKKI, Betty and Betts and many more. The brands will be highlighted on all floor plans with a green leaf to make it easier for buyers to source them.

In Pure London's new childrenswear section, Pure Junior, leading ethical label, Kite Kids will be showing their Spring/Summer 2013 collection of contemporary and colourful clothing made in the softest organic cotton and recycled fleece.

Bibico an award-winning women's ethical fashion label located in Pure London's Directional section, make all of their designs from high quality natural materials. From cosy handmade knits to light linen tops, Bibico designs stylish clothes for all occasions.

Braintree Eco Fibre Fashion, founded in 1995 in Australia, aims to help the promotion of hemp as an environmentally friendly alternative to man-made fibres. The eco fibre fashion brand uses fabrications ranging from hemp, bamboo and organic cotton to produce fashion that is both sustainable and affordable.

Pure London favourite Komodo use natural, recycled and eco-friendly fabrics, mixed with the traditional handmade local skills to create on trend fashion must haves, while British brand Nancy Dee is designed and made in Britain using eco-friendly fabrics such as organic cotton and bamboo. Their new collection consists of classic, vintage-inspired silhouettes referencing the 40s and 50s, updated with the tropical flavours, prints and colours of Hawaii Pacific, injecting fun and energy.

Kazuri offers fairtrade and ethical jewellery from Kenya. Founded by the late Lady Susan Wood in 1975 to create employment for single mothers, Kazuri now employs 350 local women. Chica de Cuba is Kazuri's new jewellery collection from Havana, Cuba, fashioned from recycled antique cutlery. Zsiska is another of their jewellery collections from Thailand, handmade from resin and materials such as gold leaf and silver leaf.

Trend-led footwear brand Koolaburra work with East African artisans to produce unique, high quality leather sandals and accessories. Helping to break the cycle of poverty and empowering local communities, the sandals are beautifully embellished, made from locally sourced leathers and use traditional techniques to give a truly authentic, hand-made feel.

A favourite among celebrities such as Lily Cole, Fearne Cotton and Zara Phillips, Lowie is a vintage-inspired accessories and womenswear brand with an ethical ethos. Focussing on knitwear and traditional handicrafts, using only luxury natural materials such as organic cotton in each quality quirky piece, Lowie's small production run ensures each piece is a limited edition.

Returning to the show, British brand MAKKI produce luxurious handbags using ethical skins. Specialising in eel skin which is known for its softness and strength, Makki has an eco-fashion policy and all their skins are by-products of the wider food industry. Working with in-house UK and Italian designers, the collection includes totes, clutches and small leathers. 

Pure London


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