Tarun Tahiliani’s love affair with Hyderabad started as a child when he visited the city and loved its bouldered landscape and Deccani Domes. The Nizams, the Nawabs and the Maharajas of India belong to a realm of history, but glimpses of their past, their lifestyles and traditions are manifest in a few remaining majestic places.
Hyderabad is inextricably linked with old world charm and culture apart from its famed jewels. Inspired by the jewels of the Nizam, Tarun Tahiliani designed the Jewel T-Shirt. The Jewel T-shirt, copied as it has been the world over, introduced ‘trompe l'oeil ‘ into fashion printing, and thus combined with the traditional art of draping have become the new idioms for the studio.
“All that we were and more!”
This, then, became the guiding philosophy of the Tarun Tahiliani Design Studio. And so, the brand has set out to create the ultimate in “India Modern”: a brand with a view in the present moment, but, ultimately steeped in the colors, referencing forms and techniques.
Hyderabad is a symbol of the glory of a fascinating but bygone era - of royal ateliers, patronage of arts and superb architecture. The design and architectural build of the retail space was done by Tarun Tahiliani and Delhi based Shachi Atree continuing the creative relationship of the designer and principal architect.
The store has the same feel of a long narrow hallway in an old world house with inset hand knotted carpets, wooden textures, Osler chandeliers and most of all an easy timeless elegance that is impeccably finished, as are the clothes. So welcome into this world of timeless style.
The Banjara Hills store will carry the complete collection from the Tarun Tahiliani Design Studio and what it is best known for – Chikankari Sari’s, Masterful drapes, Concept Sari’s, Anarkali’s, Lehenga’s, Sherwani’s, Digital Prints etc. In addition, the store will offer Tarun Tahiliani’s embroidered classics in chikankari, gota, resham, his Swarovski spangled sari’s and structured drapes for special occasion and bridal wear for both men and women.
Launched in 1990, the luxury Indian Fashion Designer Tarun Tahiliani’s creations are instantly recognizable for fine craftsmanship, superior finish and elegant styling. Tarun Tahiliani personifies a new kind of artist – one who uses his ideas of feminine beauty to influence the natural beauty of the Indian woman.
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