Originally launched in 1994 as the U.S. fashion industry’s response to breast cancer, FTBC is a widely recognized effort that raises public awareness and funds to support breast cancer research, education, screening and patient care. Inspired by Ralph Lauren in memory of his late friend Nina Hyde, The Washington Post columnist who died of breast cancer, the campaign became an ongoing initiative of the Council of Fashion Designers of America (CFDA) Foundation.
Since its launch, Fashion Targets Breast Cancer has become the worldwide fashion community’s singular and most successful response to breast cancer, raising over $50 million dollars.
“We are excited to have Karolina as the face of this campaign. She looks amazing wearing the FTBC Worldwide tee. Her support leads our industry’s effort as we raise funds for breast cancer programs around the globe,” says CFDA CEO Steven Kolb.
Photographed by Greg Lotus and styled by Lori Goldstein, the 2012 FTBC campaign features supermodel Karolina Kurkova wearing the 2012 FTBC t-shirt. Advertising which is creatively directed by Arnell Group, will be featured is various publications both print and digital including Cooking Light, Town & Country Weddings, Vanity Fair, Instyle.com, and Microsoft Live websites starting in September and running through the end of the year.
Karolina is excited to lend her support to the cause stating that “As a woman and a mother, I am proud to give a voice to the 1 in 8 women of all ages affected by breast cancer in their lifetime. By purchasing the Fashion Targets Breast Cancer t-shirt, you too, can lend your support to raise awareness and funds for patients, their families, and friends. And, it’s a fashionable reminder to get an annual check up!”
All proceeds of each shirt sold in the United States will be donated to the Fashion Targets Breast Cancer fund at the New York Community Trust. Most recently, FTBC has steered its direction of funding to patient care – specifically granting money to support salaries of Patient Navigators at hospitals through an array of different programs.
For all sales made outside the United States, funds will be donated to the international FTBC charity partners in the following countries: Australia, Brazil, Canada, Colombia, Cyprus, Ireland, Greece, Portugal, and United Kingdom. For all international sales outside of these partner countries, the total funds raised will be divided among all ten (10) Charities; including but not limited to Rethink Breast Cancer, Breakthrough Breast Cancer, Irish Cancer Society, and Instituto Brasileiro de Controle do Cancer.
Council of Fashion Designers of America (CFDA)
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