Home / Knowledge / News / Fashion / Gok Wan to design five more collections for Sainsbury's
Gok Wan to design five more collections for Sainsbury's
Oct '12
Sainsbury's announces that its’ partnership with TV personality Gok Wan will continue for another year, comprising five more exclusive collections.

Launched one year ago, Gok for Tu has been the most successful clothing collaboration at Sainsbury's. The range has enjoyed an enduring appeal, from the triumph of the first collection where the ultimate red wrap dress sold at a rate of one every 24 seconds to the black slimming jodhpurs in the third collection, selling one every 57 seconds.

Gok for Tu has helped Sainsbury's outperform the clothing market, maintaining its position as seventh for volume market share.* Clothing at Sainsbury's is now growing faster than food, with year-on-year growth of over 17%. In fact, Sainsbury's core Tu clothing range recently achieved its best ever sales day on Saturday 29 September.

Gok's fifth collection for this autumn landed in over 200 Sainsbury's stores. The winter collection, made up of classic separates and Christmas party dresses arrives in stores in November.

Gok Wan said: "From the shop floor to the boardroom, I've thoroughly enjoyed working on my Gok for Tu range with Sainsbury's. From day one we've developed designs and turned them into gorgeous garments that millions of women love wearing. I can't wait for the forthcoming year and to see what reaction my current autumn and forthcoming winter collections receive."

James Brown, Head of Clothing for Sainsbury's said: "The collaboration with Gok Wan resonates perfectly with our customers and we are delighted to work with Gok for another year on five more collections."

Gok for Tu offers capsule collections that combine high street style and quality at supermarket prices and is currently available in 216 stores. Prices for the fifth collection range from only £20 for a shell top to £65 for a trench coat.

Each collection is designed and developed over several months by Gok Wan and Sainsbury's. Gok is involved in every detail, from the sketches, fabric, sourcing, manufacturing and finishing to marketing and events. When developing each collection, Gok Wan and Sainsbury's also take into consideration customers' feedback from the previous ranges to ensure the offer is always relevant.

Wearable basics feature alongside statement pieces - all designed to enhance a woman's natural shape. The range caters for sizes 8 through to 22, incorporating design tricks and hidden support to flatter all figures.

Brown continues: "Both Gok and Sainsbury's share a passion for helping customers find their personal style; a style that makes them feel great. Given those shared values, it continues to be the perfect pairing.

"The Gok collection really complements our Tu womenswear offer, helping to drive awareness of the wider Sainsbury's clothing range."

The use of a plus-size model has also proved an overwhelming hit for the more recent Gok for Tu collections. Customers constantly tell Sainsbury's that they love and appreciate this refreshing and realistic approach.


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search