Launched one year ago, Gok for Tu has been the most successful clothing collaboration at Sainsbury's. The range has enjoyed an enduring appeal, from the triumph of the first collection where the ultimate red wrap dress sold at a rate of one every 24 seconds to the black slimming jodhpurs in the third collection, selling one every 57 seconds.
Gok for Tu has helped Sainsbury's outperform the clothing market, maintaining its position as seventh for volume market share.* Clothing at Sainsbury's is now growing faster than food, with year-on-year growth of over 17%. In fact, Sainsbury's core Tu clothing range recently achieved its best ever sales day on Saturday 29 September.
Gok's fifth collection for this autumn landed in over 200 Sainsbury's stores. The winter collection, made up of classic separates and Christmas party dresses arrives in stores in November.
Gok Wan said: "From the shop floor to the boardroom, I've thoroughly enjoyed working on my Gok for Tu range with Sainsbury's. From day one we've developed designs and turned them into gorgeous garments that millions of women love wearing. I can't wait for the forthcoming year and to see what reaction my current autumn and forthcoming winter collections receive."
James Brown, Head of Clothing for Sainsbury's said: "The collaboration with Gok Wan resonates perfectly with our customers and we are delighted to work with Gok for another year on five more collections."
Gok for Tu offers capsule collections that combine high street style and quality at supermarket prices and is currently available in 216 stores. Prices for the fifth collection range from only £20 for a shell top to £65 for a trench coat.
Each collection is designed and developed over several months by Gok Wan and Sainsbury's. Gok is involved in every detail, from the sketches, fabric, sourcing, manufacturing and finishing to marketing and events. When developing each collection, Gok Wan and Sainsbury's also take into consideration customers' feedback from the previous ranges to ensure the offer is always relevant.
Wearable basics feature alongside statement pieces - all designed to enhance a woman's natural shape. The range caters for sizes 8 through to 22, incorporating design tricks and hidden support to flatter all figures.
Brown continues: "Both Gok and Sainsbury's share a passion for helping customers find their personal style; a style that makes them feel great. Given those shared values, it continues to be the perfect pairing.
"The Gok collection really complements our Tu womenswear offer, helping to drive awareness of the wider Sainsbury's clothing range."
The use of a plus-size model has also proved an overwhelming hit for the more recent Gok for Tu collections. Customers constantly tell Sainsbury's that they love and appreciate this refreshing and realistic approach.
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