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Missoni plans to launch low-priced apparel collection
20
Nov '12
Italian fashion house Missoni is entering into the main stream price range with the launch of low-priced apparel collection.
 
Earlier, the Missoni family had introduced low-price label with the launch of ‘Target Line’ which provided apparel collection to the customers at affordable prices.
 
Margherita Missoni, granddaughter of the company founders, said that she is working on more simpler and accessible designs, reports The Wall Street Journal.
 
Though Missoni has not yet revealed any details about the name of the collection and its release, the new line will be launched along with the inauguration of its e-commerce site.
 
Missoni is a well-known knitwear designer based in Varese, a town located in northern part of Italy. The company was founded by Ottavia and Rosita Missoni in 1953.  
 

Fibre2fashion News Desk - India


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