Home / Knowledge / News / Fashion / Avery Dennison offers tips on packaging to designers
Avery Dennison offers tips on packaging to designers
04
Dec '12
The Label and Packaging Materials division of Avery Dennison Corporation today launched a global Designer Showcase that features insights, examples and personal stories about packaging and design from some of the world’s leading designers and design school students.
 
“Designers visiting the Designer Showcase will discover packaging tips and new materials that can enhance their label designs and increase their impact on customers,” said Jon Maley, Global Vice President of Marketing, Label and Packaging Materials. “The new site reflects Avery Dennison’s belief that designers and design firms deeply influence the way consumers think about and experience brands.
 
“Avery Dennison already plays a role in the design ecosystem – from design student, to design agency, to manufacturing to shelf and finally to home,” Maley added. “With the Designer Showcase, we can increasingly leverage designer creativity with our own sophisticated technical expertise to bring great packaging designs to market.”
 
Each month a different designer, design firm and set of students will be showcased on the site. The Designer Showcase launches with Debbie Millman, author, President Emeritus, AIGA, Chair, MPS Branding Department at the School of Visual Arts, Cooper Hewitt National Design Award Winner, and President of Design, Sterling Brands. The first highlighted school is the School of Visual Arts in New York City.
 
The 2013 lineup also includes:
 
• Dale Doyle, Landor
• Kristin Heist, Continuum
• Kit Hinrichs, Studio Hinrichs
• Abby Barlow, Barlow Doherty Creative
• Tim James, Anthem Worldwide
• Darralyn Rieth, Kimberly Clark
• Kevin Thio, Yellow Octopus
• Rob Wallace, and Stan Church, Wallace Church
• Jim Warner, Kaleidoscope
 
 “The Avery Dennison Designer Showcase explores the ‘unfiltered’ back stories, insights, technical challenges and the questions that emerge around labeling and packaging,” said Judy Abelman, Vice President of Communications, Label and Packaging Materials. “We partner with many designers today on innovation in packaging and have always been honored to enable great design. Now we want to showcase it.”
 
Avery Dennison is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry.

Avery Dennison

Must ReadView All

Fashion | On 28th Jul 2016

Gildan acquires Peds for $55 million

Montreal-based family apparel marketer Gildan Activewear Inc....

Information Technology | On 28th Jul 2016

E-com can generate 12 mn jobs in India

E-commerce has the potential to add 12 million of the 80 million new...

Textiles | On 28th Jul 2016

Odisha wants SPV rule for textile parks relaxed

The one third textile entrepreneur stipulation in forming SPVs or...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
June 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search