For the third consecutive season, Pure London will be showcasing a dedicated lingerie and swimwear section, Body. Housed in a new area downstairs in the Grand Hall of London Olympia, this section will showcase a selection of A/W13 collections from 10th -12th February 2012.
Leading lingerie specialist Panache will be launching their collection Hemingway Vintage Lingerie, a new collaboration for A/W13 with Hemingway Design. Lead by fashion legend Wayne Hemingway’s wife Geraldine and daughter Tilly, Hemingway Vintage Lingerie takes inspiration from the bygone eras of the 40’s and 50’s, when design epitomised glamour and luxury.
Consisting of eight looks, the line includes: balconnet bras, bustiers, corselettes and high waisted briefs in pretty tea dress prints, jacquard satins and elegant lace, all available in sizes A-E.
French brand Princesse tam.tam, known for their inspiring lingerie and nightwear will be presenting their latest range of candy colours and chic sculpted styling with architectural high-waisted briefs, signature bandeau bras in graphic patterns and bold multi prints with flashes of fluorescent.
New this season, Eberjey will focus on tried and tested shapes and fabrics. Boy shorts and thongs in stretch lace will be available in an array of colours, as well as camisoles, chemises, baby dolls, lounge pants and robes in the cotton jersey.
A pastel palette including sorbet pink, French nude, dove grey and dusty aqua through to neon pink shades will be seen alongside zig zags, ditzy prints, contrast paisley trims and vintage style contrasting lace. Shapewear favourite, Magic Body Fashion, will be offering their latest range of products that have been designed to give optimal figure correction, whether it’s a plunging neckline, figure hugging dress, backless top or just a subtle lift without the need of surgery.
Established Greek swimwear line Madame Shou Shou will be expressing the brand’s ultimate girly concept by combining romantic and playful lines with bows, ribbons and open backs while All Undone will be debuting their first lingerie collection in Body, inspired by the luxury of vintage fabrics being showcased within contemporary designs.
Fräulein Annie’s beautiful range is inspired by the famous opening scene in the film Cabaret. Made of black silky selvedge mesh with contrasting ribbon in smoky grey the range contains a padded plunge bra, anunp added fuller bust bra, thigh slimming panties, stylish under bust girdle and new this season, the shaping thong.
Lorna Drew, specialists in maternity bras, will be showcasing their collection of nursing bras with adjustable cupsizes, made to fit every new mum. This season will see animal print satin with black colour blocking modern designs alongside matching thongs and briefs.
Joining the line-up of lingerie and swimwear brands in the Body section will be Gatta, 30:fifteen, Vivis, BjornBorg, D.Biccini, Marlies Dekkers, Claudette, Supertrash, Cosabella and PiP Studio.Endsi2i Events Group delivers world-class exhibitions and large scale events in key sectors including home and gift, fashion, retail, healthcare, energy, environment, education, technology and media.
Its portfolio of world-wide events includes World Retail Congress, RWM, Spring Fair, Naidex, BVE, Bett and Pure London. i2i Events Group prides itself on opening up possibilities for its customers and each year brings more than 250,000 decision makers together to network, source, test, buy and sell brilliant products, services, ideas and solutions.