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CSI ties-up with fashion institute to promote Color System

December 07, 2012 (Netherlands)

Color Solutions International (CSI) has recently partnered with AMFI-Amsterdam Fashion Institute in a strategic move to advance CSI’s color trend awareness across European markets. The students were presented with a classroom ColorWall which will be a useful tool in developing color innovation in the curriculum and for developing seasonal color palettes.

“We are very excited to partner with AMFI to teach the next generation of designers about the CSI color system”, commented Hans Jansen (Brand & Retailer Communication Manager, North Central Europe).

CSI provides designers color services from inspiration to shelf. With design tools like the Colorwall, a stationary display with over four thousand colors in 2” x 4” ribbon form, certified standards ensure correct color communication throughout the design process.

Established in 1992, AMFI offers the only Bachelor program in the Netherlands which covers the entire fashion chain: from design and production to distribution and communication. These students will provide their knowledge of seasonal color trends while getting the chance to work with CSI’s innovative design tools

Leslie Holden (Head Fashion & Design and Fashion & Management departments): “It is essential that students learn the power of color as part of their design training, and that this is not an afterthought to form. The CSI ColorWall provides us with an excellent teaching and learning tool. This helps lecturers deliver a clearer message about color and enables students to question preconceived ideas and innovate new combinations.”

Color Solutions International, a division of DyStar, provides retailers and brands with a variety of flexible color options and services. Starting with the first design inspiration, through color selection and then to the final product in the store, CSI’s expert staff provides fast, efficient and accurate process to respond quickly and effectively to today’s retail market.

CSI is part of DyStar Textile Services (DTS) that, in addition, offers textile and ecology testing through Texanlab and ecology and environmental solutions and advice through its Ecology Solutions team. DTS also provides Sustainable Textile Service programs which are specifically developed to assist brands and retailers and their industry partners audit their supply chain and recommend RSL compliant sustainable solutions for improvement.

DyStar, with a heritage of over 100 years of both product and application innovation, was founded in 1995 as a coloration specialist for the textile and leather industries. Since then, the company has transformed itself into a solution provider, offering customers a complete range of colorants, auxiliaries and services. The DyStar Group has offices, competence centers, agencies and production plants in over 50 countries to ensure expertise is both global and local for brands & retailers, mills and dye-houses.


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