Home / Knowledge / News / Fashion / Designer duo Pankaj & Nidhi design merino wool line
Designer duo Pankaj & Nidhi design merino wool line
11
Dec '12
Come winter and we all brim with a common love for wool.

Following last year’s success, The Woolmark Company is back with the Wool Celebrations this year with a designer twist. Designer duo Pankaj & Nidhi have created a capsule collection with premium quality Merino wool to mark the celebrations this year.

The designers were seen at GIP Mall, Noida where they launched their capsule collection for Wool Celebrations with four stunning models. Designed with Merino wool yarn embellishments in crewel work techniques, the collection showcased a breathtaking palette of monochromatic ornamental patterns that are inspired by baroque art in the Renaissance.

“The collection is an expression our love for the finest wool fibre, Merino wool.” Said Pankaj. Created in muted tones of cream, charcoal and black with standout stark contrasts in vivid green, electric blue and fuchsia, the garments looked very vibrant and eclectic.

‘Wool Celebration’ is a unique initiative by The Woolmark Company, to educate Indian consumers about the benefits and various attributes of Merino, the world’s finest wool. This initiative will help to increase awareness of wool and wool apparel among Indian consumers, in association with designers like Pankaj & Nidhi along with other leading brands.

The aim is to create aspiration for wool fashion amongst target consumers who wish to live in style and luxury. The highlight of this season is designer duo Pankaj & Nidhi’s capsule collection for Wool Celebration 2012-2013.

Expressing his excitement on bringing back this campaign, Mr. Amir Sheikh, Country Manager, India says, “We started this campaign last year to provide confidence to consumers to buy wool and help them identify quality premium fibre. So far we have been successful in educating Indian consumers and we would like to continue our efforts to make them fall in love with wool fashion all over again.”

Designer Pankaj further adds, “Wool is a very interesting fibre which is not just a functional requirement but is becoming a fashion prerequisite of Indian consumers. The growing consumer demand for premium and differentiated products make it important to educate Indian consumers about the versatility of wool and help them to buy the best natural product.  This program therefore is aimed at consolidating the integrity of the Woolmark brand. We as designers celebrate this premium fibre and its true luxury.”

‘Wool Celebration’ will be celebrated in shopping malls across India in nine cities to highlight wool fashion, showcasing a capsule collection from Pankaj and Nidhi and innovative products from associated leading brands. This includes an ultimate lightweight and wrinkle resistant ‘Zero Gravity’ jacket from Park Avenue made of super fine high twisted wool yarn. Finely crafted luxurious pure Merino wool pullovers from Gadoni of Italy made on a fine gauge machine with imported yarn are a part of the Wool Celebration collection.


Must ReadView All

Uzbekistan, S Korea to launch textile techno park in Sept

Textiles | On 19th Feb 2018

Uzbekistan, S Korea to launch textile techno park in Sept

Uzbekistan and South Korea plan to launch a modern textile techno...

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

Textiles | On 19th Feb 2018

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

The largest global spandex producer Hyosung Corporation of South...

Courtesy: VF Corporation

Apparel/Garments | On 19th Feb 2018

VF Corp Q4 revenue climbs 20% to $3.6 billion

The revenue of VF Corporation, a global leader in branded lifestyle...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Top executives
Textile industry

GST has levelled the playing field to an extent

Top executives
Textile industry, India

The event should be organised every year

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Urmil Arya

Sushila International, a well established textile organisation established ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search