Home / Knowledge / News / Fashion / Québec designers to showcase collections in Brussels
Québec designers to showcase collections in Brussels
Dec '12
The Groupe Sensation Mode (GSM) team takes off for Brussels, Belgium today, where they will hold a fashion display highlighting the creations of eight Québec designers. The showcase takes place December 13 and is in partnership with the Brussels Louise Association, an organization that holds annual public events in Brussels' chic Louise district during the holidays. Québec is being featured this year and GSM was invited to promote Montréal as a fashion leader and cultural tourism destination.

Groupe Sensation Mode helped produce the official opening ceremonies for the association's event, which will begin with the illumination of the district's Place Stéphanie with an art installation called "Polar spheres" created by Québec artist Bernard Duguay. The luminous display won the hearts of Montréalers in 2010 during its debut at Place des Festivals. After the ceremonies, delegates from Brussels will make their way to the Sofitel hotel to attend a cocktail reception celebrating the launch.

The fashion portion of the inauguration was designed and produced by GSM, which sought to present a broad selection of local creations that represented all that Montréal fashion and arts have to offer. Eight of Quebec's designers will attend, including DUY, m0851, Mackage, Ève Gravel, Arielle de Pinto, ça va de soi, Marisa Minicucci, and Harricana.

Models from Dominique Models Agency of Brussels will showcase the designers' creations on two runways in an avant-garde setting with a Montreal signature. Model Amélie Lens, known for Martin Margiella's H&M campaign, will take part in the fashion event.

"We have been at work preparing for this event for months," said Chantal Durivage, co-founder and co-president of Groupe Sensation Mode. "Leading the creative process for this presentation has been an amazing experience and we intend on using this opportunity to increase our visibility and show off the talented designers of Quebec to everyone in Brussels. We look forward to the results that will come from the business meetings that we have ahead of us in Brussels."

The strong Québec presence at the event this year is an opportunity for the Brussels Louise Association to promote itself with unique programming, while also commemorating the 40th Anniversary of the Délégation générale du Québec in Brussels.

"The Louise District is lined with the biggest names, the most prestigious fashion houses and the greatest gourmet restaurants in Brussels," said Claire Hajadj, Director of Communications for Brussels Louise Association. "We have developed an exceptional and progressive partnership with Groupe Sensation Mode, which strengthens the prestige of our event in the eyes of our clients."

Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Pantone

Textiles | On 25th Jun 2018

Pantone unveils polyester standards

Pantone, provider of professional colour standards for the design...

Interviews View All

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Textile & apparel industry

GST is a complicated and lengthy process

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search