Home / Knowledge / News / Fashion / Fashion designer Ritu Kumar launches store in Surat
Fashion designer Ritu Kumar launches store in Surat
21
Dec '12
Indian fashion icon Ritu Kumar launches a franchisee in Surat, which is a treat for all fashion lovers. Located in the city of Surat in Gujarat, the merchandise on display offers variety and range that has universal appeal.

Ritu Kumar, one of India’s foremost designers is already known to the world for her unique style, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. 
 
While Ritu Kumar’s forte lies in traditional Indian clothes that draw heavily on the textile and embroidery heritage of India, she has also evolved another style for the young buyers, a collection that in her words has “redefined traditional handwriting to meet the changing needs of the new generation.
 
In 2002 Ritu Kumar, joined by her son Amrish, launched a sub brand – Label, Ritu Kumar. This is aimed at the young global Indian woman with a contemporary lifestyle. 
 
The following collections are available at the store:
 
Label by Ritu Kumar
The latest collection in the store will be the Autumn Winter 2012 collection. This collection is inspired by a geometric experiment. With elements of phulkari, lego blocks, variety of geometric weaves, unique plastic placements, and of course signature prints, the collection embodies wispy feminine shapes with a touch of modern glamour.
 
Straight jackets, structured dresses, playful tees in dupion, jersey, denim, silk and cotton fabrics form the core of the collection. The colors are bold ranging from black and silver to bright reds and oranges, to blush pink and mauve, to green and indigo. The prices start at Rs. 1600 and goes upto Rs. 12,000. The majority of the products are between Rs 2000 – Rs 3500.
 
Ritu Kumar Classic and Contemporary:
Classic caters to a more conservative and mature demographic, whereas contemporary is the younger traditional clothing with more fitted and adventurous styles. RK has a range of pastel summer salwaar sets in cottons and also soothing cotton georgettes. Prices range from Rs 2500 – Rs 10,000.
 
Ri:
It is the bridal range, which offers the complete bridal trousseau with delicate hand worked salwaars, churidaars, sarees and exotic lehengas in turquoise, red, emerald greens, pinks and other colors. These are embellished pieces from Rs.10, 000 to approximately Rs.100, 000.
 
Accessories available at the store include silk scarves, stoles, bags, wallets, and purses and beautiful hand embroidered evening bags. 
 

Ritu Kumar


Must ReadView All

Uzbekistan, S Korea to launch textile techno park in Sept

Textiles | On 19th Feb 2018

Uzbekistan, S Korea to launch textile techno park in Sept

Uzbekistan and South Korea plan to launch a modern textile techno...

3 African nations may face AGOA sanctions if Mitumba banned

Apparel/Garments | On 19th Feb 2018

3 African nations may face AGOA sanctions if Mitumba banned

Rwanda, Tanzania and Uganda will face US trade penalties, including...

India’s Uttar Pradesh woos Tiruppur knitwear industrialists

Apparel/Garments | On 19th Feb 2018

India’s Uttar Pradesh woos Tiruppur knitwear industrialists

Two top Uttar Pradesh government officials visited Tamil Nadu’s...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.3%
No
12.9%
Skip
16.8%

Total Votes: 101

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.4%
No
29.7%
Skip
6.9%

Total Votes: 101

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.1%
No
8.9%
Skip
3.0%

Total Votes: 101

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.2%
No
7.9%
Skip
8.9%

Total Votes: 101


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search