Fashion designer Ritu Kumar launches store in Surat

21 Dec '12

2 min read

Indian fashion icon Ritu Kumar launches a franchisee in Surat, which is a treat for all fashion lovers. Located in the city of Surat in Gujarat, the merchandise on display offers variety and range that has universal appeal.

Ritu Kumar, one of India’s foremost designers is already known to the world for her unique style, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary.

While Ritu Kumar’s forte lies in traditional Indian clothes that draw heavily on the textile and embroidery heritage of India, she has also evolved another style for the young buyers, a collection that in her words has “redefined traditional handwriting to meet the changing needs of the new generation.

In 2002 Ritu Kumar, joined by her son Amrish, launched a sub brand – Label, Ritu Kumar. This is aimed at the young global Indian woman with a contemporary lifestyle.

The following collections are available at the store:

Label by Ritu Kumar:

The latest collection in the store will be the Autumn Winter 2012 collection. This collection is inspired by a geometric experiment. With elements of phulkari, lego blocks, variety of geometric weaves, unique plastic placements, and of course signature prints, the collection embodies wispy feminine shapes with a touch of modern glamour.

Straight jackets, structured dresses, playful tees in dupion, jersey, denim, silk and cotton fabrics form the core of the collection. The colors are bold ranging from black and silver to bright reds and oranges, to blush pink and mauve, to green and indigo. The prices start at Rs. 1600 and goes upto Rs. 12,000. The majority of the products are between Rs 2000 – Rs 3500.

Ritu Kumar Classic and Contemporary:

Classic caters to a more conservative and mature demographic, whereas contemporary is the younger traditional clothing with more fitted and adventurous styles. RK has a range of pastel summer salwaar sets in cottons and also soothing cotton georgettes. Prices range from Rs 2500 – Rs 10,000.

Ri:

It is the bridal range, which offers the complete bridal trousseau with delicate hand worked salwaars, churidaars, sarees and exotic lehengas in turquoise, red, emerald greens, pinks and other colors. These are embellished pieces from Rs.10, 000 to approximately Rs.100, 000.

Accessories available at the store include silk scarves, stoles, bags, wallets, and purses and beautiful hand embroidered evening bags.

Ritu Kumar

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