Home / Knowledge / News / Fashion / Contest earns NTU fashion student internship with Diesel
Contest earns NTU fashion student internship with Diesel
21
Dec '12
A fashion design student at Nottingham Trent University has won an international internship with Diesel’s marketing team in Germany after taking first place in a coveted global competition with her design for a vibrant campaign for the fashion brand.

Sophie Cannings, 21, was recently announced the winner of the prestigious International Apparel Federation (IAF) International Student Award, within the category of fashion branding, for her marketing campaign concept Pure Unproductive Pleasure.

The open brief asked students to produce the most creative and powerful fashion branding concept or marketing campaign. Currently studying in her third year Sophie created a concept that was interactive and had an infinity to Diesel’s branding and marketing strategy.

Sophie said: "Diesel campaigns are very lively and vibrant and sometimes quite controversial. They fit the Diesel adventurous lifestyle and their Guides to Successful Living. After researching the brand’s marketing I wanted to produce a campaign that was suited to these qualities.

"In its essence Pure Unproductive Pleasure is about travel, freedom, adventure and culture; having fun for the sake of fun. The campaign aims to immerse the customer in the Diesel way of life both online and at real life events. For one year a group of Diesel models, The Hedonists, will be travelling to the biggest parties in the world as decided by the Diesel customers. The audience will vote for the location they want the models to appear at and will be able to track them online. During this time they will be modelling Diesel clothes and living the brand’s values."

Following the completion of her degree in June 2013 Sophie will begin her six month paid internship with the Diesel marketing team in Germany. As part of her prize she was also awarded 600 Euros to spend on Diesel clothing and will have her work published in an international trade magazine.

Matthijs Crietee, IAF deputy secretary general, commented: "In total 84 students applied from 22 different countries and competed in the categories Fashion Design, Fashion Branding and Product Development by handing in an extensive assignment including work from their portfolio and an interpretation of the brand in text and visuals.

"Within the framework of the IAF International Student Awards, IAF attracts top talent from esteemed universities such as Nottingham Trent University, and connects them to top global apparel companies. As IAF aims to further fashion education worldwide, knowledge exchange between international fashion companies, national associations and fashion universities is crucial. We are proud to be working with the very best within the industry."

Nottingham Trent University


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

Courtesy: Delta Galil

Apparel/Garments | On 23rd Feb 2018

Delta Galil 2017 sales up 16% to $1,368.1 million

Delta Galil sales for full year 2017 increased 16 per cent to...

Interviews View All

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search