New Product Zones
Hong Kong Fashion Week for Fall/Winter, the largest event of its kind in Asia, will feature two new product zones: Fashion Jewelers Feast, and Men in Style. Returning to the fair are Fashion Gallery, focused on high fashion from Hong Kong and overseas, Emporium de Mode, presenting stylish and distinctive garments in an elegant setting, the Garment Mart, offering mass merchandise, and a variety of special product zones, including Denim Arcade, Intimate & Swim Wear, Bridal & Evening Wear and Infant & Children’s Wear.
Five group pavilions are participating from the Chinese mainland, India, Macau, Pakistan and Taiwan.
Fashion Week will also feature the Hong Kong Fur Federation’s “Designers Love Fur Collection 2013,” which will be on display at the Hall 1C Concourse, as well as 24 fashion shows and parades to be held throughout the fair period. As an added feature, the Hong Kong Apparel Society will feature fashion outfits by Hong Kong fabrics suppliers at a Hong Kong’s Fashion Fabrics Hub Display at Hall 1B Concourse.
The 11th edition of World Boutique, Hong Kong will feature several big names, including Che Che New York, IKA BUTONI, MARCCAIN, and Pashma. Renowned Peruvian Designer, Sumy Kujon will showcase her latest collection of baby alpaca blended with silk, symbolizing her Chinese and Peruvian design heritage. Numerous industry associations will form pavilions at the fair, they include: the Hong Kong Fashion Designers Association, Japan’s Kokusai Fashion Centre, the Indonesian Fashion Designers Association, the Carpi Italia, the Taiwan Textile Federation and the Los Angeles Regional Export Council.
This year’s World Boutique, Hong Kong, will once again include the Hong Kong Fashion Extravaganza. The 14 January event, one of the year’s fashion highlights, spotlights internationally renowned designers and their latest collections. This year’s Fashion Extravaganza will showcase Beijing’s Chi Zhang, London’s Holly Fulton, Paris’ Nana Aganovich and Brooke Taylor designer duo, and Hong Kong’s Johanna Ho.
Hong Kong in Fashion
The exclusive gala presentation of fashion and lifestyle will also be broadcast live at Causeway Bay’s Times Square, as part of “Hong Kong in Fashion.” The new promotion, designed to showcase Hong Kong’s role as a fashion hub and lifestyle trendsetter, officially begins today, with a kick-off press conference at Harbour City.
The city-wide campaign, which includes the participation of local fashion retailers, restaurants, shopping malls and coffee shops, continues through 23 January. It features a variety of activities and events, including a Street Snap Competition for local fashion trendsetters, and offers the public opportunities to receive free tickets to World Boutique’s last two days, 16-17 January.
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