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Fashion and technology to merge at FashionWare 2013
11
Jan '13
Technology has touched so many industries, but fashion tech is woefully behind. Today’s modern woman (and man) is yearning for technology that is both stylish and functional. Why can’t handbags be designed that hold today’s electronics? Why can’t new nano fabrics and LED lights create a fashion statement that stands out from the crowd? The answer is that it can. At International CES, Living in Digital Times is hosting FashionWare 2013, a look at the intersection of fashion and technology.

“We’re about to see an entire new industry take off based on high tech fashion,” said Robin Raskin, founder, Living in Digital Times. “Fashion is soon to become personalized, elegant and useful and will remain a constant couture. In anticipation, we created an event that celebrates this renaissance and technology as an integral part of apparel design.”

Emceeing the show is actress and model Kelly LeBrock. In addition to gracing thousands of magazine covers and fashion spreads, LeBrock made her debut in films including Weird Science and The Woman in Red, which still generate followers today. She’s passionate about fashion, technology, but most of all charitable works with women’s and kids’ causes.

“I am passionate about raising the bar on high tech fashion, and FashionWare is the perfect place to start that journey,” said LeBrock. “I plan on influencing this industry right into New York fashion week.”

The runway show ranges from technology that is available today, to experimental prototypes, to gorgeous one-offs. Featured will be such breakout items such as MOON Berlin’s stunning, sexy LED creations; BodyMedia CORE 2, the smallest wearable multi-sensor device that is also the first to offer interchangeable jewelry-like faceplates, straps and cuffs for a fashion look; baby outfits that monitor internal baby sensors like heartbeat, and a baby stroller that recharges iPods, has headlights and an odometer from 4Moms. For the guys, products such as Alphyn’s custom pockets offer men an assortment of storage for all their personal gadgets.

FashionWare 2013


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