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Many more French fashion brands head to Pure London
18
Jan '13
Next month, Pure London will be welcoming hundreds of esteemed fashion brands from around the world to London Olympia. Among a fine selection of international exhibitors, there will be over 60 French labels presenting their S/S13 and A/W13 collections.

A variety of French womenswear brands will be showcasing their collections in the Grand Hall, with both new and returning exhibitors hoping to make an impact with fresh collections for 2013. Mado et les Autres will be focusing on predominantly feminine designs for A/W13, with clean lines and strong prints across dresses and tunics, boasting rich, autumnal colors of red, prune and Bordeaux.

La Fée Maraboutée will also be presenting their AW13 collection, in which they have focused on five key themes. The collection will see everything from fake and real fur, to army influenced styles; rock inspired brocaded and damask fabrics, soft silhouettes, draping materials, and glamorous eveningwear. La Fée Maraboutée will also adhere to an autumnal palette with a mix of deep greens and reds, as well as classic greys, black and coffee beige.

Returning to Pure London for a fourth season is renowned French label Petit Bateau, who will focus on primitive simplicity and reworked iconic pieces to bring a fresh, chic twist on vintage styles. With an injection of color and creative cuts, the collection will feature structured, woven pieces and a selection of warm winter knitwear. Kean, who are launching at Pure, will also be reworking timeless basics with elegant details, focusing on simplicity, spontaneity and freshness.

The collection will boast pieces fit for all occasions, with a mixture of daring prints, innovative fabrics and distinctive styles. With seasonal collections being sold around the world, Simoné Sauvage will undoubtedly impress with their newest collection. Centered upon the strength and style of young, modern women, designer Sam Attyé aims to provide something unique, wearable and new with the collection which features elements of floral, lace and detailed finishes across a range of luxurious fabrics and sheer overlays.

The Body section, new to Pure London last season, will house a diverse range of French lingerie and swimwear brands including Princesse Tam Tam, D.Biccini, and Marie Antoilette. Adding Parisian chic to fashionable, flattering styles is Princesse Tam Tam, who will reflect womanly sensuality and elegance with their colorful S/S13 collection.

Incorporating sheers, modern lace, frills and candy colors, the sculpted styles will include architectural high-waisted briefs and signature bandeau bras. A clash of fabrics and burst of fruity, fluorescent colors will add playful elements to their swimwear, taking inspiration from the catwalk to the beach. Deborah H will be launching a line of swimwear, D.Biccini, which will also draw upon sensuality and pure elegance with daring mixtures of materials and finishes.

Marie Antoilette will be adding decorative finishes to their collection of imaginative tights, which will feature everything from flowers, bold patterns and romantic lines, to abstract characters and gothic designs. As eclectic as the patterns on them, the colors will range from bright to pastel shades, directed at those looking to be noticed.

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Courtesy: India ITME

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