Home / Knowledge / News / Fashion / Tommy Hilfiger unveils spring 2013 campaign
Tommy Hilfiger unveils spring 2013 campaign
29
Jan '13
The Tommy Hilfiger Group, which is wholly owned by PVH Corp., announces its spring 2013 global advertising campaign. Featuring The Hilfigers – the beloved all-American family at the heart of the brand’s marketing strategy – the new campaign takes the notorious group of eclectic characters onto the high seas.

Now in its sixth season, The Hilfigers campaign remains the ultimate personification of the preppy heritage and irreverent spirit of the Tommy Hilfiger brand. The campaign is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.

For Spring 2013, the Tommy Hilfiger advertising campaign includes a digital webisode set to British singer Estelle’s “Do My Thing” track, a highly acclaimed collaboration featuring Janelle Monáe. The song is from Estelle's second U.S. album, All of Me, released in 2012.

Capturing The Hilfigers’ lively spirit, playful attitude, and quirky take on iconic American tradition, the spring 2013 webisode marks a move towards a significant boost in digital marketing for the brand, with investments in the digital space more than doubling since fall 2012.

Join the The Hilfigers’ maiden voyage. It’s spring, which means fun in the sun, brisky breezes and a feisty crew. There’ll be new faces, old graces, fresh plots and lots, lots, lots of stripes and other nautical niceties. Like harbor golf, deck biking and splashy behavior that’s all over the map. It’ll be swell. Tidal. From sheltered islands to grand banks. The Hilfigers launch a whole new level of off-the-wall adventure this spring.

“Classic nautical influences were some of the earliest inspirations I incorporated into my designs, so this campaign is very exciting for me,” said Tommy Hilfiger. “I love the boating life, and this season The Hilfigers are setting sail like only they know how, with all the adventurous spirit and youthful irreverence we’ve come to love and expect. There’s no better setting to highlight the nautical inspirations, red, white and blue color palette, and heritage prep details of the Spring 2013 Runway Collections.”

“For six seasons now, The Hilfigers advertising campaigns have been at the cornerstone of our marketing strategy, leading the global creative vision for the brand,” said Avery Baker, Chief Marketing Officer for The Tommy Hilfiger Group.

“For Spring 2013, we are supporting the campaign in our markets around the world with a webisode that uniquely celebrates the brand’s classic, American, cool heritage and long history of infusing an unexpected twist to preppy tradition. The Hilfigers campaign resonates globally now more than ever.”

Photographed in Sag Harbor, New York with hair by Eugene Souleiman and makeup by Mark Carrasquillo, the campaign features a similar cast of eclectic characters from past campaigns: Jacquelyn Jablonski with Max Rogers, Bernard Fouquet, Chloe Blackshire, Arthur Kulkov, Julia Hafstrom, Lea Sorensen, Toni Garrn, Thomas Gledhill and two Basset Hounds named Morgan IV and V. New additions to the family this season include, Kim D, Sacha M'Baye, Tidiou M'Baye, Viggo Jonasson, Jourdan Dunn and Tian Yi.

Tommy Hilfiger


Must ReadView All

Apparel/Garments | On 30th Apr 2016

Britain keen on new ventures in textiles and garment

British High Commissioner to India Sir Dominic Asquith, has said that ...

Apparel/Garments | On 30th Apr 2016

‘India’s apparel sector needs to revisit policies’

Apparel Export Promotion Council (AEPC)’s Additional Secretary...

Textiles | On 30th Apr 2016

Bangladesh spinners wary of another gas price hike

Bangladeshi cotton spinners have expressed concern that they may lose ...

Interviews View All

Avihay Feld
Browzwear Solutions

What are the new 3D technologies available in the market for apparel...

Abhishek Ganguly
Puma India

There are quite a number of brands stepping into the sports lifestyle...

Sandeep Mehta
Kornit India

How can businesses profit from opting the direct to garment printing...

Dr MP Agarwal
Shri Lakshmi Cotsyn Ltd

Dr MP Agarwal is the Chairman & Managing Director of Shri Lakshmi Cotysn...

Dr. Rene Wollert
Freudenberg Nonwovens

<i><b>Dr. Rene Wollert</b> discusses the current scenario of the global...

Mr David Rousse
Association of Nonwoven Fabric Industry (INDA)

David Rousse is the new President of the Association of Nonwoven Fabric...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


<%@ language="VBScript" %>
feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search