Home / Knowledge / News / Fashion / Italian brand Valentino commits to Detox fashion
Italian brand Valentino commits to Detox fashion
08
Feb '13
At the start of November, Greenpeace threw down the gauntlet to 15 top Italian and French luxury fashion brands, challenging these companies with 25 'uncomfortable' questions about their supply chains.

Why? Every day another piece of the Amazon is destroyed to clear the way for cattle ranching and the production of leather used to make our shoes, bags and belts. A similar chain of events takes place in Indonesia, where the habitat of the last Sumatran tigers is being trashed to make low-cost paper packaging. While in China, Mexico and other regions of the planet, hazardous chemicals used by the textile industry are polluting our precious water resources.

These dangerous business practices are putting our natural resources at risk and threatening people’s livelihoods and any companies involved should be held accountable for their actions. So we asked these brands to outline what measures they are taking to ensure that their products are not being tainted with forest destruction and hazardous chemicals.

Big brands caught off-trend

When it comes to fashion many consider brands such as Chanel, Prada and Dolce&Gabbana to be real trendsetters within the sector. How disappointing to discover that these brands are failing to take urgent and transparent action to eliminate the release of hazardous chemicals from their supply chains and products. They are also failing to put in place concrete measures to eliminate deforestation from their supply chain.

Other brands, like Salvatore Ferragamo and Louis Vuitton, have only presented a partial commitment: showing a real lack of ambition to become environmental leaders and dress the growing number of conscious consumers who are looking for fashion with a story they can be proud of.

But among these inadequate commitments and ugly truths, there is also some fantastic news. On Wednesday Valentino proved unequivocally that fashion free from pollution and rainforest destruction is not a luxury, but a must-have.

The Italian fashion giant made an ambitious and binding commitment to eliminate all hazardous chemicals from its supply chain and products by 2020, and also made commitments with regard to its policies on the procurement of leather and pulp and paper.

These commitments are just the beginning and must be swiftly followed up by action on the ground to ensure that real change happens where it is needed most to help protect our life-giving waterways and beautiful rainforests.

But it is a fabulous first step and begs the obvious question: if Valentino can do it, why not the rest? Beautiful fashion does not need to cost the Earth.

Greenpeace International

Must ReadView All

Apparel/Garments | On 25th Jun 2016

AEPC fears Brexit will hurt Indian apparel exports

The Apparel Export Promotion Council (AEPC) expressed its...

Courtesy: ITMF

Textiles | On 25th Jun 2016

Global yarn output up 20% q-o-q in Q1 2016: ITMF

The global yarn production increased by 20 per cent...

Courtesy: Balmain

Fashion | On 25th Jun 2016

Qatari investment fund buys French label Balmain

Mayhoola for Investments, an investment fund backed by the Emir of...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Frank Gossmann
Rotorcraft AG

What new innovations did Rotorcraft exhibit at the recent textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search