To celebrate the launch, The Ride will take a group of models, photographers and a CFW creative team through midtown New York on Wednesday, February 13, 2013 for a "Couture Tour," a flash fashion show and photo shoot at the following destinations:
2:15 pm. First stop is 46th Street between Broadway and 7th Avenue
2:45 pm. Second stop is 7th Avenue and 39th Street, Fashion District, at the famous Needle and Button Sculpture
3:30 pm. Third stop is the corner of West Broadway and Broome Street in SohoCouture Fashion Week New York Partners with The Ride on "Couture & Luxury Fashion Tour"
The press and the public will await the couture team at each stop with their cameras and cell phones ready to shoot and report. A team of models will step out of the bus at each destination for a brief fashion show for the people on the street. Fashion will be by Andres Aquino, hair by Elie Esper, and makeup by Lancome directed by Tarek Abbas. In partnership with Berkeley College, CFW will also conduct a social media campaign to drive turnout at each stop, carried out by Berkeley students.
Upcoming Couture & Luxury Fashion Tours will take tourists on an unforgettable journey to iconic fashion landmarks, along selected fashion routes covering the Fashion District and upscale and popular luxury shopping destinations. The Tour will also include trunk shows and pop-up fashion shows. "I am very excited about this new project in partnership with The Ride because it follows our core philosophy of bringing fashion to the people," says producer Andres Aquino.
"It celebrates New York as the Fashion Capital of the World. People come to New York for fashion and this is a beautiful fashion experience that follows the tradition we have followed since 2005, with Couture Fashion Week now in its 17th season."
THE RIDE is a groundbreaking one-of-a-kind entertainment experience that turns the streets of New York into a stage - and the guests have front row seats. New York City's critically acclaimed theatrical experience comes to life in the heart of Times Square, part tour and part show. With stadium seating, 40 monitors, 3,000 LED lights, and surround sound, THE RIDE is the world's only moving theater.
THE RIDE's ensemble cast of singers, dancers, musicians, actors, and comedians are discovered along a 75-minute journey through Times Square and midtown Manhattan. The iconic landmarks of the city unfold before the eyes of audience members facing sideways out of floor-to-ceiling glass windows, delivering unparalleled panoramic and vertical views of Manhattan. The Today Show agrees that The Ride is "the hottest way to see New York." The Ride is proud to announce its innovative collaboration with Couture Fashion Week.
Couture Fashion Week, established in 2005, brings couture and luxury designers from around the world to present their collections on the runway in New York in selected upscale venues in front of press, socialites, fashionistas and upscale boutique buyers.
Couture Fashion Week
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