Home / Knowledge / News / Fashion / Designers opt to stream catwalk shows at fashion weeks
Designers opt to stream catwalk shows at fashion weeks
13
Feb '13
In this fast paced technology-dominated age, hundreds of fashion designers are using the digital media to showcase their collections. By shunning the regular high-cost incurring runway shows, digital mediums not only give the designers some essential cost-saving benefits but also a fantastic opportunity and freedom to reach a wider as well as younger spectrum of audience.  
 
By streaming their catwalk shows online at the ongoing New York Fashion Week, many established and up and coming designers, including Lela Rose, Pamela Roland, Prabal Gurung and Bibhu Mohapatra, have given their fans a behind-the-scenes look by taking them through the backstage activities like make-up and fittings.
 
For the forthcoming London Fashion Week, British high-street retailer TopShop is teaming up with the most popular digital search engine Google to broadcast its shows online.  
 
The new collaboration called ‘The Future of the Fashion Show’ will offer  live interactive runway contents on all of Google’s platforms such as Google+, YouTube, Hangouts and 3D Google Maps.
 
In addition to see and share the collections online, the high-tech features of the digital partnership will also allow the viewers to view the pre-rampwalk moment of the models.
 
With Be the buyer application, the fans will be able to drag and drop contents and create mood boards from the featured fashion and styles at the brand’s catwalk show.
 

Fibre2fashion News Desk - India


Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search