Home / Knowledge / News / Fashion / Express joins fashion reality competition "Fashion Star"
Express joins fashion reality competition "Fashion Star"
26
Feb '13
Express, Inc., the specialty retail apparel chain, has joined NBC's ground-breaking fashion reality competition "Fashion Star" as a buyer for the program's second season. Hosted by international fashion icon Louise Roe, "Fashion Star" premieres on Friday, March 8, 2013, at 8PM ET featuring celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos.

The program aims to discover the next big name in fashion with contestants competing in a weekly challenge designed to further develop and expand their brands. Express joins the series as a buyer with fellow retailers Macy's and Saks Fifth Avenue continuing from the first season.

Buying for Express is Erika De Salvatore, Director of Visual Merchandising for the dual-gender brand. Known for her critical eye and passion for understanding the importance of customer experience, she ensures consistent execution of visual presentation and merchandising.

"We came to Fashion Star with a different lens than the other brands," said De Salvatore. "As a retailer with a singular edit point rather than a department store serving a more varied customer base, we had to be extremely targeted in what we decided to purchase in order to meet the specific needs of the Express customer."

"Everyone who came into the competition was a legitimate designer; no one was thrown in for ratings or TV drama," said De Salvatore. "This was a real design competition and I can't wait for our customers to see what we bought for them!"

About Express, Inc.

Express is a specialty apparel and accessories retailer of women's and men's merchandise, targeting the 20 to 30 year old customer. The Company has over 30 years of experience offering a distinct combination of fashion and quality for multiple lifestyle occasions at an attractive value addressing fashion needs across work, casual, jeanswear, and going-out occasions.

The Company currently operates over 600 retail stores, located primarily in high-traffic shopping malls, lifestyle centers, and street locations across the United States, in Canada and in Puerto Rico. Express merchandise is also available at franchise stores in the Middle East and Latin America.

Express Inc

Must ReadView All

Textiles | On 2nd Dec 2016

Indian currency crisis impacts global cotton market

The currency crisis in India, marked by insufficient supply of new...

Huang Wei from Fiber Raw Material Dept of Sinopec Chemical Commercial Holding speaking at the Forum

Textiles | On 2nd Dec 2016

Huge potential for nylon consumption: Experts

There is huge potential for increase in nylon consumption said...

Apparel/Garments | On 2nd Dec 2016

Aditya Birla Group to establish apparel unit in Odisha

Aditya Birla Retail and Fashion Ltd. (ABFRL) is establishing a new...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search