Home / Knowledge / News / Fashion / Express joins fashion reality competition "Fashion Star"
Express joins fashion reality competition "Fashion Star"
26
Feb '13
Express, Inc., the specialty retail apparel chain, has joined NBC's ground-breaking fashion reality competition "Fashion Star" as a buyer for the program's second season. Hosted by international fashion icon Louise Roe, "Fashion Star" premieres on Friday, March 8, 2013, at 8PM ET featuring celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos.

The program aims to discover the next big name in fashion with contestants competing in a weekly challenge designed to further develop and expand their brands. Express joins the series as a buyer with fellow retailers Macy's and Saks Fifth Avenue continuing from the first season.

Buying for Express is Erika De Salvatore, Director of Visual Merchandising for the dual-gender brand. Known for her critical eye and passion for understanding the importance of customer experience, she ensures consistent execution of visual presentation and merchandising.

"We came to Fashion Star with a different lens than the other brands," said De Salvatore. "As a retailer with a singular edit point rather than a department store serving a more varied customer base, we had to be extremely targeted in what we decided to purchase in order to meet the specific needs of the Express customer."

"Everyone who came into the competition was a legitimate designer; no one was thrown in for ratings or TV drama," said De Salvatore. "This was a real design competition and I can't wait for our customers to see what we bought for them!"

About Express, Inc.

Express is a specialty apparel and accessories retailer of women's and men's merchandise, targeting the 20 to 30 year old customer. The Company has over 30 years of experience offering a distinct combination of fashion and quality for multiple lifestyle occasions at an attractive value addressing fashion needs across work, casual, jeanswear, and going-out occasions.

The Company currently operates over 600 retail stores, located primarily in high-traffic shopping malls, lifestyle centers, and street locations across the United States, in Canada and in Puerto Rico. Express merchandise is also available at franchise stores in the Middle East and Latin America.

Express Inc


Must ReadView All

Textiles | On 25th May 2016

Vietnam’s fabric & garment exports up 6.7% in Jan-April

Fabric and garment exports from the Southeast Asian nation of Vietnam ...

Textiles | On 25th May 2016

CAIT for joint coalition of trade & industry on GST

Proposing a joint coalition of trade and industry bodies, the...

Apparel/Garments | On 25th May 2016

‘Mauritius is reliable supplier of high-value garments’

The textile and apparel industry in Mauritius has become a reliable...

Interviews View All

Smita Murarka
Amanté

Which fabrics will be in trend for lingerie in 2017? What aspects are...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

How was your experience of a collaborative stall at ITMA 2015? Please...

Evelyne Cholet
UCMTF

Which regions are the largest importers of French textile machines? What...

Kai Poehler
Voith Paper GmbH & Co. KG

<b><i>The glass mat industry is growing by five to eight per cent...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Iago Castro Asensio
RCfil Distribuciones S.L.

<b><i>Iago Castro Asensio, International Business Manager of RCfil...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search