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Reliance Trends partners with Shantanu & Nikhil at LFW

March 21, 2013 (India)

Reliance Trends, India’s largest fashion destination, the Apparel and Accessories specialty format of Reliance Retail announced their collaboration with ace designer duo Shantanu & Nikhil at Lakmé Fashion Week Summer/Resort 2013 as showcase partners for an exclusive ramp show on March 26th.

As India’s premier fashion event, Lakmé Fashion Week is the leader in promoting creative excellence and the business of fashion in India. This season’s edition will be held from 22nd March to 26th March at the Grand Hyatt, Mumbai. Reliance Trends, the largest fashion destination in the country complements the fashion week having made high-fashion apparel accessible to consumers across length and breadth of the country.

The glamour quotient for the evening, besides acclaimed designers Shantanu & Nikhil, will have prominent models, film stars, corporates and some well-known people associated with fashion industry. Furthermore, Reliance Trends will have Bollywood heroine and fitness enthusiast, Bipasha Basu appearing as the showstopper in the designers’ garments, sashaying down the ramp in a way only she can.

Ace duo designers collection is predominately pastel and earthy with highlights of accent colors. The show is set around the terminal, which denotes the nomadic life of a traveler – a traveler who moves around from one point to the next in search of a fun filled life.

Reliance Trends, India’s largest fashion destination stores are luxuriously spread over 15000-24,000 square feet of shopping area, offering more than 100 Indian and International brands that are the best in apparel and accessories.

It has been designed to offer high quality shopping experience to the Indian consumer with wide aisles, coordinated displays and highly trained fashion professionals offering best in class customer assistance. The store offers a wide array of exclusive designs for Men, Women and Kids apparel and accessories.

Commenting about the collaboration, Akhilesh Prasad, COO, Reliance Trends said, “Reliance Trends is excited to partner with Shantanu & Nikhil at Lakmé Fashion Week this season. Reliance Trends is committed to the fashion industry and it is platforms such as these that speak about Trends’ philosophy of fostering new fashion and culture.

"Shantanu & Nikhil collection offers fashion enthusiasts an exciting, new opportunity to experience breaking fashion trends through the eyes of the style-setters and industry tastemakers at Lakmé Fashion Week,”

Commenting about the partnership, Saket Dhankar, Head Fashion, IMG Reliance said. "We are delighted to have Reliance Trends come on board with Lakmé Fashion Week this season. Bringing fashion to enthusiasts across the country is one of LFW’s key objectives and this partnership with India’s largest retailer will play a vital part in achieving this.”


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