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Campaign for Wool celebrates 'Wool Week'
29
Apr '13
The Campaign for Wool, of which HRH Prince of Wales is patron, is proud to celebrate Wool Week with some of Australia’s top fashion and interiors retailers, including Country Road,  Designer Rugs, The Strand Arcade and department store David Jones, fashion designers and tertiary institutions. During 29th April to 5th May, Wool Week festivities take centre stage at various shopping destinations across Australia. Many of the in-store displays will continue through to 30th June.

This year for the first time The Campaign for Wool has partnered with eight interiors brands. They include Fanuli, Orson & Blake, Designer Rugs, King Furniture, Workshopped, Great Dane and Supa Centa Moore Park.

The Campaign for Wool is designed to turn a spotlight on wool’s natural qualities and versatility. Each wool garment offers a range of natural benefits, comfort and softness. Wool is biodegradable; when it is disposed of in soil it will decompose over time and not end up as landfill.

UTS student designer Katherine Mavridis designed this stunning piece as part of the Student Showcase.

It’s easy to care for and breathable, and its natural structure allows it to regulate body temperature keeping you warm when it’s cold and cool when it’s hot.

Wool being innovative, versatile and resilient is perfect for interiors and is becoming even more so through new technologies. Wool fabric will stand up to years of everyday wear and tear, making it the perfect choice for interior products including upholstery, carpets, floor coverings, curtains and cushions.

Workshopped, who exhibit and retail Australian design products are collaborating with Tony Parker, founder of Parker Furniture for The Campaign for Wool. Workshopped has partnered with Covemore Designs to re-introduce select pieces from the Tony Parker mid-century range. Many of Covemore Designs craftspeople used to work with Tony Parker. A selection of these pieces will be furnished with 100 per cent wool.

Australia’s top fashion retailers and designers are celebrating Wool Week with their new season in-store merchandise made with wool and beautiful in-store installations, window displays and consumer events.

To launch Wool Week, The Campaign for Wool has partnered with Sydney’s The Strand Arcade. Textile artist Magda Sayeg has wrapped six metre tall fibreglass trees with Australian Merino wool in this season’s winter colours.  Twenty-five woolly fashion pieces designed by young design and textile students will also be on display as part of a Student Showcase at Sydney’s The Strand Arcade. The pieces are designed by students from Curtin University, Queensland University of Technology, RMIT University, University of Technology Sydney and Whitehouse Institute of Design.

From April 21 department store David Jones is presenting an installation of mannequins inspired by the winter season’s most fashionable designer pieces. A selection of wool garments by Australia’s top designers including Camilla and Marc are carrying the unique The Campaign for Wool swing tag.


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