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Campaign for Wool celebrates 'Wool Week'

29 Apr '13
5 min read

The Campaign for Wool and Country Road have collaborated to create a motion film to celebrate the tactility of wool. Released in high-quality black and white, slow moving camera work captures detail of the weave and fabrication of the knits. The film demonstrates Country Road’s ongoing support of wool and the Australian wool industry. Country’s Road decision to film in black and white was made to give a timeless and moody feel adding to the feeling of winter.

Jac+ Jack has collaborated with UTS fashion designer graduate Sarah Vosper to create an all black Merino wool jersey capsule collection in partnership with The Woolmark Company and in support of The Campaign for Wool. The collection will be available for sale during Wool Week from Jac+ Jack stores in Sydney at the new flagship Intersection store at Oxford Street Paddington and William Street Paddington and in Melbourne at Malvern Road Hawksburn.

Camilla and Marc presents a window display featuring a wool adaption of a giant X symbolizing their 10th year anniversary and support of wool.

Collette Dinnigan features an inviting display of wool in-store at her Sydney and Melbourne boutiques.

ELLERY has created beautiful boards of plaited wool top to be displayed behind mannequin’s in-store.

Gorman showcases a colourful in-store wool display fondly named ‘Godseye’, taking inspiration from the traditional yarn and spiritual object.

Melbourne fashion retailer Obus is encouraging shoppers to hand in their old jumpers at any of their stores to receive 10 per cent off current knitwear. The old jumpers will be donated to local community-based charity organisation Brotherhood of St Laurence.

Sabatini has created arty cut-out cards of sheep on display at 15 stockists nationally.

Menswear retailer M.J. Bale honours wool with an exciting in-store display showing pieces from its autumn/winter 2013 Collection.

Kookai presents its ‘The Greatest Knits’ campaign in-store and online, featuring Kookai’s best collection pieces for the winter season.

Sambag helps tell the story of wool with big creative in-store displays across all Australian stores.

Decjuba shows its love for wool with wool-inspired in-store displays alongside its latest fashion collection.

EMU Australia, the nation’s favourite sheepskin boot brand, shows its support for The Campaign for Wool with in-store show cards.

Woolmark

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