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Gucci launches campaign for girls’ & women’s empowerment

May 16, 2013 (United Kingdom)

In heartfelt footage released by CHIME FOR CHANGE, Gucci’s recently launched campaign for girls’ and women’s empowerment, some of the world’s most talented artists and actors reveal the girls and women who have most inspired them in their own lives. The moving video is a powerful celebration of grandmothers, mothers, daughters and brave young women who continue to be a strong source of inspiration for girls and women around the world.

Joining the CHIME FOR CHANGE movement, the video sees Gwyneth Paltrow proudly reveal the inspiration in her life, her daughter, Apple, with Salma Hayek Pinault adding that it is her own daughter, Valentina, who is her biggest inspiration. In the powerful footage Cameron Diaz, John Legend and Kylie Minogue join Beyoncé Knowles-Carter in celebrating their mothers while Florence Welch also highlights how inspirational her own sisters are to her.

The moving footage sees Freida Pinto pay homage to Malala Yousafzai, the brave young girl whose fight for the right to education has become one of the greatest examples of courage and determination in recent times. The video also features Julia Roberts praising every woman, everywhere, and ends by asking viewers to celebrate the women who have most inspired them by posting photos to the CHIME FOR CHANGE Facebook page.  Submissions will have the chance to be featured at The Sound of Change Live concert on June 1.

The growing CHIME FOR CHANGE movement will see even more powerful footage broadcast to millions of people worldwide at THE SOUND OF CHANGE LIVE concert event on the 1st June at London’s Twickenham Stadium. Beyoncé, who will perform a 45 minute special set,will lead a host of musical artists including Ellie Goulding, Florence + the Machine, HAIM, Iggy Azalea, Jennifer Lopez, John Legend, Laura Pausini, Rita Ora, Timbaland and more to be announced.

"Our goal is to call for change for girls and women in the loudest voice possible," said Knowles-Carter.  "I am excited for us to come together on June 1st to bring the issues of Education, Health and Justice for girls and women to the world stage."


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