Home / Knowledge / News / Fashion / Lucire's modelling competition gets social media boost
Lucire's modelling competition gets social media boost
16
May '13
With two weeks left to go, Promoki’s ‘Made to Model’ contest for international fashion magazine Lucire is the Wellington start-up’s most engaged competition.

Announced in late April, Promoki launched a modelling photo contest with the magazine, where the winner is the party with the most likes and shares.

Promoki is one of the hottest start-ups and a participant in Wellington’s Lightning Lab.

Lucire publisher Jack Yan says that it was natural that his magazine, which was the first commercial online fashion publication in New Zealand 16 years ago, would work jointly with another innovative firm.

In the weeks so far, Mr Yan says he is delighted with the results.

‘Promoki’s challenge is very of-the-moment and harnesses the power of social media to decide who the winner is. It’s innovative, transparent, and very powerful for participating brands,’ he says.

‘We’ve been thrilled to see more people engaging with Lucire on Facebook and Twitter and there’s a good amount of netizens out there excited about the competition.’

Promoki CEO Brinkley Warren says, ‘It’s been really exciting to see the big social media spike for Lucire. Tapping into the power of crowd creativity is good for marketing, and it’s a perfect fit for the fashion world.’

The first prize sees the winning team profiled in a future issue of Lucire. If the winner is a New Zealand model, they will get a shoot led by the magazine’s fashion editor Sopheak Seng.

Silkbody, Smashbox and Label M have also provided prizes. Silkbody’s prize can be redeemed internationally, while Smashbox and Label M’s prizes are for New Zealand only.

The competition concludes on May 31.

Promoki was one of the start-ups presenting at Lightning Lab’s Demo Day on May 15, and was introduced by Mr Yan.

Lucire


Must ReadView All

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Apparel/Garments | On 26th Jun 2017

Enterprise Mauritius leading delegation to Fashion SVP

Enterprise Mauritius is leading a delegation of local apparel...

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search