Home / Knowledge / News / Fashion / Lucire's modelling competition gets social media boost
Lucire's modelling competition gets social media boost
16
May '13
With two weeks left to go, Promoki’s ‘Made to Model’ contest for international fashion magazine Lucire is the Wellington start-up’s most engaged competition.

Announced in late April, Promoki launched a modelling photo contest with the magazine, where the winner is the party with the most likes and shares.

Promoki is one of the hottest start-ups and a participant in Wellington’s Lightning Lab.

Lucire publisher Jack Yan says that it was natural that his magazine, which was the first commercial online fashion publication in New Zealand 16 years ago, would work jointly with another innovative firm.

In the weeks so far, Mr Yan says he is delighted with the results.

‘Promoki’s challenge is very of-the-moment and harnesses the power of social media to decide who the winner is. It’s innovative, transparent, and very powerful for participating brands,’ he says.

‘We’ve been thrilled to see more people engaging with Lucire on Facebook and Twitter and there’s a good amount of netizens out there excited about the competition.’

Promoki CEO Brinkley Warren says, ‘It’s been really exciting to see the big social media spike for Lucire. Tapping into the power of crowd creativity is good for marketing, and it’s a perfect fit for the fashion world.’

The first prize sees the winning team profiled in a future issue of Lucire. If the winner is a New Zealand model, they will get a shoot led by the magazine’s fashion editor Sopheak Seng.

Silkbody, Smashbox and Label M have also provided prizes. Silkbody’s prize can be redeemed internationally, while Smashbox and Label M’s prizes are for New Zealand only.

The competition concludes on May 31.

Promoki was one of the start-ups presenting at Lightning Lab’s Demo Day on May 15, and was introduced by Mr Yan.

Lucire


Must ReadView All

Two slabs of GST will affect Bengaluru garment units: SIGA

Apparel/Garments | On 23rd Jan 2018

Two slabs of GST will affect Bengaluru garment units: SIGA

The South India Garment Association (SIGA) has voiced its concern...

US FTC updates textile rules to drop obsolete requirement

Textiles | On 23rd Jan 2018

US FTC updates textile rules to drop obsolete requirement

The US Federal Trade Commission has eliminated an obsolete provision...

Indian textile industry at inflection point: Report

Textiles | On 23rd Jan 2018

Indian textile industry at inflection point: Report

The textile and apparel sector of India is at an inflection point...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search