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Greenshowroom event to begin from July 2
22
May '13
Just in time for Berlin’s Fashion Week, the Greenshowroom champions international high fashion, produced under fair and eco-conscious conditions.

At the city’s elegant Adlon Kempinski hotel – and for the eighth time running – the trade fair once again presents a curated selection of upmarket brands in early July.

In line with the Ethical Fashion Show Berlin at ewerk, a popular platform for casual-, street- and sportswear, the Greenshowroom provides a welcome overview of next year’s key spring/summer trends, showcased in motion at the event’s exclusive salon show – a dazzling affair that promises to set the scene on the first day of the trade fair this year.

Emphasising the intricacies and unique features of production methods and processing innovations, the Greenshowroom does not relegate style to the sidelines. “Beyond its clear focus on fashion, the Greenshowroom concept also explores our exhibitors’ production methods and choice of materials. Most of the products on display have a special story just waiting to be told,” says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt.

Up-and-coming avant-garde heralds new innovations Besides hosting several established brands, the Greenshowroom introduces a range of next-generation labels and their novel ideas and advancements.

Among them: Aleks Kurkowski with her male and female lines, Cocccon, Katharina Kaiser, Luxaa and Edelziege (all from Germany), Dutch labels SeeMe and Elsien Gringhuis or Polish newcomers Vyosna and 6 Miles Horizon, the latter also showing a menswear collection to accompany the main womenswear line.

Joining the Greenshowroom roster for the very first time, French brand Johanna Riplinger transforms precious materials into fashion that means business, while Swiss participants Inch Studios present flowing, draped dresses in strong, summery shapes, flanked by the three “Humanity in Fashion Award” by hessnatur finalists who celebrate their trade fair premiere at the Greenshowroom.

Multi-faceted mix of accessories: rhubarb leather, organic salmon and handmade delights Flanking the numerous fashion labels on display, accessories and leather brands display the latest developments in their field as well as the surprisingly diverse material processing possibilities. Take Royal Blush by Jana Keller, for example, who experiments with organic salmon leather.

Or Deepmello’s environmentally friendly tanning process based on rhubarb root extract, winning the label international distribution for its rhubarb leather. Meanwhile, established Austrian footwear brand Think! and German shoe specialists Theo&Mo rely on painstaking manual craft and labour as well as individual adjustments. New on the scene – and at the Greenshowroom:

Swiss leather label Løndstrupp with its handmade accessories produced in a small manufactory. Salon show kicks off proceedings on the first day of the trade fair The trade fair’s undisputed highlight remains its glamorous salon show.

This season, invited guests get to enjoy this treat on the first day of the fair, July 2nd, for a striking impression of the Greenshowroom’s repertory and some select collections from the Ethical Fashion Show Berlin. Back by popular demand: Finland’s Vilmava who promise to energise the catwalk with their bright and beautiful dress creations.

Messe Frankfurt GmbH


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