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Asda-owned George launches new label for young talents
28 May '13
1 min read
In a bid to support and nurture the up and coming talents from the UK’s premiere emerging designers’ platform Graduate Fashion Week, the British supermarket giant Asda-owned clothing range George has launched a new label.
Titled as G21 Talent, the brand would feature a series of limited edition, catwalk-inspired collections designed by a group of five extremely talented young designers—Claire Acton, Chloe Jones, Jessica Piper, Frankie Quinn and Chloe Horsfield.
The recently unveiled line, from the collaborative project’s graduate Jessica Piper, showcases an art and skateboarding inspired high-street collection.
Replete with bright colours and loud signature prints, Piper’s intricately detailed playfully relaxed garments are fit for all occasion.
The G21 Talent ensembles will be available in over 560 Asda stores across the UK and Europe and online at George.com.
Founded in 1965, Asda is an American owned supermarket chain operating in the UK.
Fibre2fashion News Desk - India
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