Fashion Designer Jenny Rose debuts new maternity line

“These new pieces are bright, energetic and colorful,” Jenny Rose explains. “I can’t wait to see people wearing them around town.”

Her latest designs focus on fun fabrics, comfortable styles and something for everyone. Whether it’s a night out on the town, a trip to the grocery store or a big board meeting at the office, Jenny Rose has the maternity outfit to meet those needs.

Long and short dresses, party wear, jumpsuits and fold down pant outfits round out the maternity wear collection available by Jenny Rose. With over twenty different pieces in her maternity collection, woman can find something that will work for them.

Founded in 1998, Jenny Rose’s fashion brand has been a pioneer for maternity wear in Dubai ever since it first launched and it’s still considered the premier maternity boutique more than 22 years later.

Rose, a mom of three, knows maternity wear inside and out. “I believe in embracing the pregnant figure and the ‘nine months of style.’ Every woman deserves to feel really special when she is pregnant,” Rose explained.

Maternity wear has come a long way in the past few decades. Long ago, smock tops were the norm, with their over-exaggerated buttons, bows and oversized collars. Now, instead of trying to distract the eye from a mother’s naturally growing belly, moms of all shapes, sizes, and backgrounds are showing off their bumps proudly.

Jenny Rose’s inspiration comes from a love of accentuating and enhancing the female form during her pregnancy. By keeping lines simple and clean and including details such as ruching and wrapping, pregnant women leave Jenny Rose with a more confident swing to their step.

Jenny Rose hopes to reach even more people outside of Dubai through her website, which also offers “My Cozzie”, her designer Arabic swimwear line, and “Bump in a Box”, which is a box of four maternity collection pieces.

Jenny Rose