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Lycra Rendezvous brings function to fashion world
10
Jun '13
INVISTA, the leading fiber and fabric innovator in textile industry space concluded the third edition of ‘LYCRA RENDEZVOUS’ in Bengaluru on 6th and 7th June, 2013 at Vivanta by Taj. The two day event witnessed participation from leading mills, garment makers, buying houses and brands form the textile and apparel industry.

Leading exhibitors who were presenting Fall Winter 14 collection were segment  Alok Industries, Anugraha fashions, Arvind, Avensa, Banswara Syntex, Design Legacy, EXIM Knits, Ginza Industries, GOKAK Textiles, Jeanologia, KG denim, Mafatlal Denim, Maral Overseas, New Horizon Knits, Pangea, Prism Knit, Raymond UCO, Vardhman and Young Brands Apparel.

The first day of LYCRA RENDEZVOUS delighted the influencers from the textile, fashion and retail space through a spectacular showcase of innovative fabrics that are creating a buzz on the fashion streets globally.

The show displayed the latest denim fabric innovation from INVISTA, TOUGH MAX LYCRA fabric and how it can create the grunge look sought after by men in India and globally, with laser treatment and finishing

Rajiv Dayal, Managing Director, Mafatlal Denims said, “One of the areas of denim innovation was the creation of jeans for men and young boys, which is comfortable and yet very rugged. To cater to this identified need we launched a denim fabric range based on TOUGH MAX LYCRA fabric innovation from INVISTA. The initial reaction from the market is extremely positive and we hope this segment continues to grow going forward.”

Based on needs and wants of consumer and thereby leading designers who claim that fabric innovation is what inspires them as they strive to make garments to match the lifestyle of the twenty-first century consumer.

The thought provoking sessions throughout the day highlighted why TOUGH MAX LYCRA fabric is a designer’s dream because of its ability to be styled and chemically treated to ensure a variety of interesting patterns and finishes that are in vogue.

The highlight of the day was unveiling of the latest LYCRA Brand Fiber – Type 166L which is expected to be a boon for the mills with its increased tenacity for improved break performance, resistance to chlorine during bleaching, high recovery power after aggressive finishing and heat setting performance.

The audience also heard from the experts about the Indian male consumer’s preferences for apparel and specifically denims. The day wrapped up with an array of fashionable denims showcased on the runway.

The second day of LYCRA RENDEZVOUS focused on two primary aspects, shaping and comfort of intimate wear through two sought after  innovations from INVISTA – LYCRA BEAUTY Fabric and LYCRA FREEF!T fabric. LYCRA BEAUTY fabric is the secret asset to shapewear that delivers what the woman of today desires… sculpting, smoothing, comfort, style, quality, confidence.

The LYCRA BEAUTY fabric collection is the foundation for silhouette enhancing garments with the versatility to range from firm control to featherweight smoothing, from understated elegance to high fashion drama.


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