Home / Knowledge / News / Fashion / David's Bridal to launch 'Truly Zac Posen' line in 2014
David's Bridal to launch 'Truly Zac Posen' line in 2014
14
Jun '13
David’s Bridal, the nation’s leading bridal and special occasion authority, announces their partnership with premier American designer Zac Posen to launch 'Truly Zac Posen', a collection of bridal and social occasion styles.

Infused with Posen's modern American glamour sensibility, the collection will debut in February 2014 in select David’s Bridal stores and online.

“David's Bridal brings shared vision and incomparable expertise in the category," said Posen. "From our first meeting regarding inspiration and design direction, our desire to offer high-fashion, glamorous design at an affordable price-point was clearly in alignment. From there, ‘Truly Zac Posen’ was born.”

'Truly Zac Posen' reflects signature elements of Posen's globally renowned collections. Integrating his mastery of craftsmanship and figure enhancing silhouette, the collection offers the bold sophistication, sexy femininity and distinctive glamour for which he's known. In February 2014, 'Truly Zac Posen' will offer a selection of exceptional bridal gowns in ivory, with a touch of color in portobello, and limited edition social occasion dresses in neutrals and seasonal colors.

As the latest designer collection in the David’s Bridal collaboration portfolio, 'Truly Zac Posen' will continue to deliver seasonal, limited-edition styles throughout the year at an accessible price-point. Steeped in red-carpet and couture inspiration, the glamorous collection addresses the woman who desires to look exceptional and distinctively memorable for the greatest occasions of her life.

“This new partnership with Zac Posen will continue to strengthen our brand’s position as a fashion and trend authority in the bridal and special occasion space” said David’s Bridal EVP and Chief Marketing Officer, Brian Beitler. “His stellar reputation in the fashion industry and innate design talent and aesthetic perfectly compliment David’s Bridal’s current selection. When Zac’s designs are in February, we are confident that ‘Truly Zac Posen’ will find a home in the closets of a broad range of consumers and Zac Posen fans.”

About Zac Posen

Zac Posen is a globally recognized, leading designer of women's fashion, synonymous with a modern American glamour lifestyle. His company House of Z, established in 2001, currently produces a range of products through his Zac Posen, ZAC Zac Posen and Z Spoke Zac Posen labels including women's ready-to-wear, furs, handbags, accessories and eyewear. The collections are found in leading department and specialty stores worldwide including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Harvey Nichols, and Seibu.

About David's Bridal:

With more than 60 years of experience dressing women of all ages for life’s special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60% of all brides in the US choose to shop at one of more than 300 David’s Bridal stores located across the US, Canada and Puerto Rico

David's Bridal


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search