Home / Knowledge / News / Fashion / David's Bridal to launch 'Truly Zac Posen' line in 2014
David's Bridal to launch 'Truly Zac Posen' line in 2014
14
Jun '13
David’s Bridal, the nation’s leading bridal and special occasion authority, announces their partnership with premier American designer Zac Posen to launch 'Truly Zac Posen', a collection of bridal and social occasion styles.

Infused with Posen's modern American glamour sensibility, the collection will debut in February 2014 in select David’s Bridal stores and online.

“David's Bridal brings shared vision and incomparable expertise in the category," said Posen. "From our first meeting regarding inspiration and design direction, our desire to offer high-fashion, glamorous design at an affordable price-point was clearly in alignment. From there, ‘Truly Zac Posen’ was born.”

'Truly Zac Posen' reflects signature elements of Posen's globally renowned collections. Integrating his mastery of craftsmanship and figure enhancing silhouette, the collection offers the bold sophistication, sexy femininity and distinctive glamour for which he's known. In February 2014, 'Truly Zac Posen' will offer a selection of exceptional bridal gowns in ivory, with a touch of color in portobello, and limited edition social occasion dresses in neutrals and seasonal colors.

As the latest designer collection in the David’s Bridal collaboration portfolio, 'Truly Zac Posen' will continue to deliver seasonal, limited-edition styles throughout the year at an accessible price-point. Steeped in red-carpet and couture inspiration, the glamorous collection addresses the woman who desires to look exceptional and distinctively memorable for the greatest occasions of her life.

“This new partnership with Zac Posen will continue to strengthen our brand’s position as a fashion and trend authority in the bridal and special occasion space” said David’s Bridal EVP and Chief Marketing Officer, Brian Beitler. “His stellar reputation in the fashion industry and innate design talent and aesthetic perfectly compliment David’s Bridal’s current selection. When Zac’s designs are in February, we are confident that ‘Truly Zac Posen’ will find a home in the closets of a broad range of consumers and Zac Posen fans.”

About Zac Posen

Zac Posen is a globally recognized, leading designer of women's fashion, synonymous with a modern American glamour lifestyle. His company House of Z, established in 2001, currently produces a range of products through his Zac Posen, ZAC Zac Posen and Z Spoke Zac Posen labels including women's ready-to-wear, furs, handbags, accessories and eyewear. The collections are found in leading department and specialty stores worldwide including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Harvey Nichols, and Seibu.

About David's Bridal:

With more than 60 years of experience dressing women of all ages for life’s special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60% of all brides in the US choose to shop at one of more than 300 David’s Bridal stores located across the US, Canada and Puerto Rico

David's Bridal


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search